Karl Lagerfeld wants mainstream fashion
Karl Lagerfeld wants to make more affordable clothing.
The flamboyant designer – who currently creates ranges for luxury labels Fendi and Chanel – is keen to venture into the mass market again to recreate the success of his collaboration with high street store H&M in 2004.
He said: “My dream is to turn the whole house of Lagerfeld into this kind of mass business, because I am at the peak of luxury with Chanel and Fendi. Being at both ends of the market is the height of luxury.”
Although he wants to work on another affordable range, Lagerfeld recently teamed up with luxury label Hogan on a “unique collaboration with a special project for the Spring Summer 2011 collection”.
In a statement, Hogan – which is part of the Tod’s footwear empire – said it was looking forward to working with Lagerfeld and praised his work.
It read: “Karl Lagerfeld has built a universe where every line is controlled and every detail has meaning. From this Cartesian spirit has arisen a hyper-modern and structured style at the top of its form. A look and an attitude transcribed through graphic codes that have become emblematic signatures.”
Lagerfeld will create shoes, clothing and accessories for the one-off collaboration.
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