On Friday, August 29, one of our favourite skincare brands will join thousands of Australian women in going makeup-free to make a stand for positive self-image. Kosmea announced their support for cause-related charity movement, Makeup Free Me, to help shine a light on negative self-image, which 90 per cent of women believe is a major issue in today’s society.
This year, Makeup Free Me aims to raise $250,000 for the Butterfly Foundation with 100 per cent of funds raised going to combat negative body image and support those affected by eating disorders.
Kosmea’s founder Marie Jenkins said: “Kosmea are proud to have a very active contribution to charity, including our ongoing efforts in Lethoso, South Africa where we support communities by providing an income to local residents who harvest our rose hips. Closer to home, we are delighted to support Makeup Free Me’s efforts and the importance of addressing body image issues in helping women and g irls to ultimately develop a positive self-image. We’re extremely proud to help support this important cause.”
We asked Marie to shed some more light on the cause and why she believes it is so important:
Can you tell us a little bit more about the Makeup Free Me campaign?
Makeup Free Me is a cause-related charity movement focusing on combating issues of negative self-image in women and young girls. Negative body image, which can lead to eating disorders is recognised as an issue in today’s society by 90 per cent of Australian women. Makeup Free Me are on a mission to address and prevent negative body image around Australia with all proceeds from the campaign going towards the Butterfly Foundation. “Kosmea is delighted to support Makeup Free Me’s efforts and the importance of addressing body image issues in helping women and girls to ultimately develop a positive self-image. We’re extremely proud to help support this important cause.
How can people get involved?
Kosmea lovers can help to support the Makeup Free Me campaign by purchasing a bottle of our Certified Organic Rose Hip Oil up until 7th September. 5 per cent of all sales of Kosmea Certified Organic Rose Hip Oil (10mL and 20mL) will go to Makeup Free Me to help the movement ‘empower women and girls to develop and nurture positive self-image’. Kosmea Certified Organic Rose Hip Oil helps to repair, nourish, and hydrate skin leaving it glowing. Most women will hardly need to wear makeup after using it! You can also register to donate at the Makeup Free Me website www.makeupfreeme.com.au and go Makeup Free on August 29 with the help of Kosmea Facial Cleansing Wipes.
Why is important that we act to change unrealistic body expectations for women?
If we don’t do anything about change unrealistic body expectations we are going to be breeding a generation that is physiologically tainted and how will they cope with brining children into the world if they cannot manage to cope with life themselves. I believe that we need to change the way we think about how we look and start to look at how we think and act not only toward ourselves but others we come into contact with.
What are your tips on getting beautiful, glowing skin – without makeup?
Keep it simple, cleanse, exfoliate and nourish the skin. I would recommend our Certified Organic Rose Hip Oil as a staple to heal, nourish and repair the skin, to cleanse I would recommend our Purifying Cream Cleanser, and our Daily Facial Exfoliant to remove dead skin cells and prime the skin for the application of our moisturisers. To moisturise I would recommend our day cream our Replenishing Moisture Cream or our SPF30 Moisturising Lotion for the face to protect against UVA and UVB rays.