Luxury Fashion And Charity Team Up
Valentino, one of the leading European luxury brands has collaborated with Cash & Rocket to put together a collection for charity. Net-A-Porter will supply the pieces with 20 per cent of all proceeds going to three foundations: Shine on Sierra Leone, Sumnandila and OrphanAid Africa. The capsule collection named Rouge Absolute Signature will be featured all in red, including leather shorts, ankle boots, bracelet, sneaker, leather motorcycle jacket and clutch. The range coincides with Cash & Rockets annual road trip event raising money for underprivileged children.
The British women’s philanthropy organisation will kick off the initiative this year with a full schedule across Europe, bringing together 70 fashion, arts and finance directed women in 35 red cars driving a total of 2318 kilometers. The women will journey across the beautiful cities of London, Geneva, Paris and Venice. Representatives Selita Ebanks, Daisy Lowe and Christina Hendricks from Valentino will join the road trip along with creative director Maria Grazia Chiruri. The tour is in its third consecutive year and begins this week with the goal to double 2012’s $250,000 figure.
Cash & Rocket founder Julie Brangstrup stated:
“While our road trip promises to create long lasting memories and make new friendships our clear aim is to raise global awareness and funds for those women”.
There is no doubt 2014’s charitable drive will bring much success, Cash & Rocket are proud to be leading fashion luxury brands in the right direction. Providing these inspiring labels a platform to promote elevated innovation to the female consumer. This organisation assists with labels connecting with new markets and increased brand awareness through the power of social media. They have successfully empowered women since 2011 and hope to support them now and in the future.
High-end fashion has really been given an environment where creativity can combine with compassion to make a difference and support a worthy cause.
Images via valentino.com and www.facebook.com/cash&rocket
By Amy Miller