How To Make The Perfect Brew Via The Coffee Post
If you’re anything like me, you’re spending a small fortune on takeaway coffees at your local café. This is even despite you having a gleaming coffee machine at home – oh the shame!
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In fact, I like to joke I’ve been keeping said café owners in business – I’m sure they’re driving Ferraris off the back of my insatiable caffeine appetite alone. For, if you add up the annual cost of your takeaway coffee consumption, it’s a scary number indeed – enough for an overseas holiday, as in my case. Eek! Then there’s the little extras you might add on top, such as a takeaway croissant from your fave café, and the costs just keep adding up.
Enter The Coffee Post – a new subscription service which delivers ground coffee or beans to your home each month, from hand-picked Brisbane roasteries. This means no more splurging at your local café; you can now enjoy premium locally roasted coffee in the comfort of your own home. So, fire up you coffee machine, girlfriend!
Of course, you will have to make the coffee yourself, but this is all part of the fun says The Coffee Post co-founder and marketing manager Kate Rodwell (pictured).
“Not only is it far more cost effective, it also ensures you have the best possible coffee experience each and every time as our subscribers have the ability to craft their perfect cup,” she says.
“The Coffee Post also provides variety, meaning that each month the roaster changes so you get a new tasting experience. There is nothing like the satisfaction of lovingly hand-making your own perfect cup of coffee.”
While Kate concedes that purchasing bags of roasted beans upfront is a little more expensive, she believes it saves the average coffee drinker who spends more than $4 per coffee, two times a day, more than $200 a month. “It’s a massive saving to the artisan coffee drinker, without having to sacrifice quality or quantity,” she says.
“We also know that freshness is key to a good coffee. The quality of the beans and the way they’re roasted are a huge factor in flavour. The Coffee Post aims to get the beans to the subscriber’s door within three days of roasting, so that they can get a true idea of what the roaster was intending.”
So, how do you make your perfect cup of coffee at home? It’s all in the extraction, baby, or – put simply – how much of the coffee in the brewer ends up in the cup. “Practice makes perfect,” Kate says, “and we understand that not all our subscribers are baristas in their day job so we include brewing tips and tricks, videos, top tips and Q & As with our in-house barista, Chris, and our many amazing roasters.
“Our mantra here is to watch your extraction – that’s the make or break point in the coffee.”
The brainchild of three Brisbane coffee aficionados, The Coffee Post also aims to showcase local roasteries currently enjoying national and international acclaim. Roasters are sourced via word-of mouth, followed by a meet and greet. And with two of the service’s three founders being born-and-bred in Brisbane, The Coffee Post has insider knowledge on the best roasters the city has to offer.
“After following a recommendation from a number of insiders, we head over to meet the roaster first hand, check out their processes, and ask where the beans are sourced from, including things like blends, origins and tasting notes,” Kate enthuses.
“The local and independent speciality roasters have a lot to offer; it’s really clear when they know and love what they do, it shows through in the taste of their coffee.”
And while Melbourne is traditionally known as the coffee capital of Australia, Kate says Brisbane roasters have recently upped their game. “Our roster of local coffee roasters are among the best in the world, and we’re excited to be sharing their blends and origins with hardcore coffee lovers all over Australia,” she says.
“Our March box contains beans from Black Sheep Coffee (pictured), which was recently selected by super chef Gordon Ramsay as the coffee supplier for all of his restaurants – so you’re sipping in exceptional company.”
Based in Fortitude Valley, the trio launched their service in October last year, and have already signed up customers across the country, including from as far away as Hobart and the Northern Territory. Once a coffee lover signs up, The Coffee Post will, each month, deliver aficionado subscribers a hand-packed box of two X 250g bags of roasted whole beans/ground, loyalty offers, including vouchers, from the roaster of the month, collectible roaster cards and the aforementioned barista tips and tricks.
Costs start at $29.95 per month, or $34.95 for the pre-ground bean box. Interstate subscribers receive discount codes to allow them to reorder their favourite blend directly from the roaster. And a coffee subscription certainly makes for a great and unique wedding, birthday and Christmas gift, Kate says.
What’s more, there’s no lock-in contracts, you can sign up for however long you like, and unsubscribe at any time. “There’s some exceptional baristas and roasters in this little big city, and finally we’re getting the word out,” Kate says. “We’re confident the quality of the beans and the variety of different blends and origins people will receive every month will keep them hooked.
“We want to promote people to visit the roasteries and cafes of these amazing roasters too. Our ideal is that you find the coffee of your dreams, right near your home. Subscribers are also supporting local Brisbane roasters who source their beans from sustainable and ethical farms all over the world.”
