Men Choose To Talk But Women Prefer Text
The average male mobile user makes almost 60 per cent more phone calls in a week than the average woman—but she’ll send 10 more text messages, the latest research from Roy Morgan shows. Mobile phone users in Australia made an average of 27 calls and sent 43 text messages per week in 2013, but across all age groups, men out-call women and women out-text men.
The average man makes 12 more mobile calls a week than the average woman (33 to her 21) while she sends 48 texts to his 38. The biggest gap in mean phone call numbers is among mobile users aged 35-49, where men make 18 more than women per week. Meanwhile, the average female aged 14-17 sends 91 texts in a week (an average of 13 a day)—nearly twice as many as a male her age.
Texting is highest among 18-24 year-old women, who average 105 messages a week, or 15 a day. Women out-text men in all other age groups too, although the difference is narrower.
Tim Martin, general manager of media at Roy Morgan Research, says:
“Male and female mobile users are fairly equal with regard to their usage of mobiles for calling and texting overall, with men making a combined 71 calls or texts compared with 69 for women. But while texting is the more common communication method for both sexes, women of all ages display a much stronger preference for just sending a message.
“Around 70 per cent of women’s total mobile communications are by text (48 of the 69 total), compared with 54 per cent of men’s (38 of 71). Men aged 35-49, 50-64 and 65+ are all more likely to make a call than text; among women, only those over 65 are more inclined to ring than just send a message.”
Stacey has 10 years experience in both print and digital media. Her many roles in the Australian media industry include being a freelance web editor for several women’s lifestyle magazines, editor and social media manager for leading fashion and beauty website, 2threads.com and deputy chief sub editor of madison magazine. She has also worked on The Sydney Morning Herald, The Sun-Herald and the Canberra Times.