Australian fashion label Alice McCall has recently unveiled Mimi Elashiry to front their newest social media campaign for autumn/winter.
With more than 640,000 followers on Instagram alone, Mimi is no-doubt one of the most in demand fashion models at the moment.
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Not only was the campaign styled by Mimi herself, but it was also shot in the picturesque backdrop of Rozelle in Sydney’s inner west by photographer Jody Pachniuk.
The first drop of the collection titled ‘Between the shadow and the soul’ is already available both in-store and online now, with the second drop expected in March.
Expect a fresh outlook on winter fashion which includes lots of autumnal tones, textures, and of course that quirky design aesthetic which Alice McCall is known for.