#MondayPerson Campaign For Beyond Blue
The #MondayPerson campaign is a workplace mental health initiative developed by Martin College to support Beyond Blue. According to John Martin: “To get involved, you just need to show us your Monday face! Take a photograph of yourself and upload to your Facebook or Instagram account. Make sure that the post is public, and to tag your selfie with ‘#MondayPerson’ and ‘#MartinCollege’ and Martin will donate a dollar to Beyond Blue on your behalf.”
Yes folks, it’s that easy to show your support to help Beyond Blue and Martin Collage with their campaign. John Martin, Head of Martin College was kind enough to answer our questions about their connection with Beyond Blue. He spoke about why it was initiated, what they are doing and how support from our readers and the wider community will make a difference.
Why has Martin College decided to support Beyond Blue to reduce the stigma of mental health, specifically in the workplace?
Martin has chosen to support Beyond Blue in order to raise awareness and reduce the stigma around mental health issues, particularly in the workplace, because statistics indicate that a growing number of Australians are dissatisfied at work and unhappy in their careers. While many symptoms of depression, stress and anxiety can be debilitating, very few people experiencing these conditions seek help.
Please explain what Martin College and/or Beyond Blue have chosen to do.
Martin has chosen to donate $1 to Beyond Blue for each selfie that is uploaded to a user’s Facebook or Instagram account and includes the hashtags, ‘#MondayPerson’ and ‘#MartinCollege’, up to a total of $25,000.
Please explain how this initiative was instigated.
We began to realise that many of our students had come to us out of dissatisfaction and frustration in their previous jobs. Many of them were looking to change their lives and had suffered from depression, anxiety or stress at some point in their career. We understand that this is a significant issue, but is rarely spoken of, so it made us want to be part of a solution to raise awareness and help reduce the stigma.
Why was this type of promotion chosen?
This type of promotion was chosen because it allows Martin to support Beyond Blue financially while also getting the public involved. This element of social participation helps us raise awareness of the issues at hand, as well as raising funds toward the financial goal of $25,000.
What steps have been taken to launch this initiative?
The campaign kicked off internally at Martin & our overhead company on 24 November, with ambassadors promoting the selfie initiative to staff members at Study Group campuses across Australia and New Zealand. Ambassadors and volunteers engaged with the public on 1 December in Sydney’s CBD to encourage their participation, with Brisbane following suit the following Monday 8 December. The initiative is also being actively promoted across Martin’s website and social media accounts.
Ultimately, what is Martin College and Beyond Blue hoping to achieve?
Through their #MondayPerson initiatives, Martin hopes to not only raise awareness of mental health issues, but also to encourage people to take charge of their career and future happiness. The flexible online and on-campus study options make it easier than ever to obtain a career-changing qualification in as little as twelve months. Martin wants to put individuals on the path to a career they are passionate about; one that they can’t wait to get to each morning – even on Mondays!
What will support for this initiative achieve?
Support for this initiative will raise awareness of workplace depression, stress and anxiety, and help remove the stigma that is associated with mental health issues.
Is there anything else you would like to share with our readers?
Just an understanding that if you or your friends or family are suffering from workplace mental health issues, that you don’t need to suffer in silence. This issue effects so many Australian’s and is should be made more public. We want people to take charge of their happiness and to live lives free of these sorts of issues.
Martin is an education provider offering Certificate, Diploma and Bachelor courses in the areas of Business, Marketing, Events, Tourism & Design. With flexible on-campus and online study options, Martin has been helping thousands of students across Australia get the right education and career training for the past four decades. To learn more about how Martin can help you get the job and life you want, visit martin.edu.au today.
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