Mumpreneur Takes Top Honours In My Child Awards
Thousands of parents from across Australia have voted for their favourite baby and children’s products and retailers for the 2014 My Child Excellence Awards. Now in their third year and announced in My Child magazine’s June issue, these reader-voted annual awards celebrate the best baby and children’s products available in Australia and New Zealand across 45 categories in the areas of baby, feeding, travel, care, mum accessory, pram, baby toy, children’s toy, furniture, fashion, fashion, online stores and more.
My Child magazine publisher Lise Taylor says many of the award winners are well-known brands while others are small mumpreneur businesses, making the awards program a true celebration of parenting in Australia.
“Many of the businesses represented in the awards are mumpreneurs who have created these amazing products to solve a problem they had as first-time parents. These mumpreneurs know exactly what other mums want and it’s really inspiring to meet these mums, and some dads, who are so passionate about their products. They are all so thrilled to be recognised and supported by their customers in this way.”
A mumpreneur who has taken out one of the top honours plus a host of other awards is Michelle Vogrinec, who launched GAIA Natural Baby in 2002 after her son Josh developed eczema when he was eight weeks old. Unable to find skincare products suitable for his skin, Michelle created her own gentle, non-irritating range.
Not only did GAIA Natural Baby win Bronze for Best Overall Product, the brand also won Gold for Favourite Baby Skincare Product, Favourite Baby Haircare Product and Favourite Baby Wipes, Silver for Favourite Baby Bath Wash and Favourite Nappy Rash Product, and Bronze for Favourite Baby Sleep Aid.
“It’s so exciting and satisfying to myself, my family and my team that GAIA products are still relevant and supported by so many mums after 12 years of providing natural and organic ways to care for bub’s delicate skin. We love hearing from our mums and really take on their suggestions and feedback – so a huge ‘thank you’ goes to all of them and all of our lovely stockists for their support. As our product range grows it is great to see our swag of awards growing too! Thank you to Lise and My Child, for this wonderfully positive platform. Your publication continues to be a beautiful read and we feel very fortunate to be included.”