New fashion label alert: Trenery

September 3, 2009

There’s a new brand in town from the makers of Country Road and it’s set to be big this spring and summer. Trenery. Remember the name.

“When it comes to having a great sense of style, age is irrelevant. We want to wear clothes that are on-trend, but appropriate for who we are; that make us look as good as we feel; that are luxurious in an every-day-way. Finding fashion that lets us flaunt our confidence has been a tall order – until now.”

Wow. That mission statement is enough to make Tom Cruise jealous! But hey, it has us hooked.

New fashion label for men and women, Trenery, launched onto the market this week and it’s promising simple, modern, classic fashion. Created by the team behind iconic Australian fashion retailer Country Road, Trenery is all about timeless style and flattering fits for a similar price.

For women it’s shirtdresses, cashmere cardigans, tailored shorts and simple dresses. For men it’s soft washed shirts, crisp chinos and casual suits.

Sophie Holt, Creative Director of Country Road, is the design force behind Trenery and says, “I wanted a tightly edited, modern range with clean, simple, beautiful details. As Country Road moves its focus to a younger customer, Trenery picks up the mantle as its grown-up sibling.”

Want to check it out? The first five stores opened today in Bondi, Chatswood, Highpoint, Canberra Centre and Karrinyup with more to follow.

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