PR Maven Roxy Jacenko On Life, Style and Motherhood

April 7, 2015
Roxy Jacenko, Pixie Curtis, autumn/winter trends

Fierce, dynamic and passionate businesswoman and mum of two Roxy Jacenko, 34, became a household name after her appearance on the third season of reality TV show The Celebrity Apprentice Australia.

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Roxy’s tough, take-no-prisoners approach on the show earned her her fair share of detractors, but there’s no denying her amazing talent, tenacity and success as a prominent businesswoman, socialite and author. In fact, I’ve got a bit of a girl crush on her, truth be told.

The gorgeous high flier is the owner and director of leading Sydney-based public relations firm, Sweaty Betty PR, which she founded in 2004 at the tender age of 24. She is also the director of The Ministry of Talent, Australia’s premier talent agency solely dedicated to creative talent and bloggers and social media identities, which she founded in 2012.

Then there’s busy motherhood: Roxy is mum to social media sensation Pixie Curtis, three – with home she launched boutique hair accessories line Pixies Bows last year – and son Hunter Curtis, 10 months.

Now, Roxy is talking autumn/winter fashion trends after she and Pixie made a whirlwind trip to Westfield Carindale, on Brisbane’s inner-south, last Tuesday to launch The Wardrobe, a curation of must-have A/W pieces. The cute pair wore the same adorable matching Dolce & Gabbana all day (pictured), until pint-sized cherub Pixie changed into a Cinderella costume to fly back home to Sydney, as you do. 

Said to be every girls dream walk-in wardrobe – enough to make even Sex and The City’s Carrie Bradshaw jealous – The Wardrobe featured 15 garments and was exclusive to Westfield Carindale. The pair hand-picked the closet as if it were their own, filled with their personal go-tos of the new season, including Pixie’s very own range, Pixies Bows, of course.

There, Roxy shared her fave autumn/winter trends, which included double denim, 70s revival and plenty of monochrome, for the season ahead. She also signed copies of her recently released book The Spotlight, which follows her other two “chick-lit” fictional titles, The Rumour Mill and Strictly Confidential.

Roxy Jacenko, Pixie Curtis, autumn/winter trends

But Roxy also took time out – post fashion event – to answer my questions on her all-consuming passions as a working mum and how the hell she juggles it all. With her mum, Doreen, on hand to help at the Westfield event, as well as a nanny on staff, Roxy does enjoy some perks far beyond the reach of many mums.

But the busy businesswoman makes no apologies for advocating that you can have it all, all at once. “I have two small children so juggling the demands of work and family life has become second nature,” Roxy says.

“It is about creating the perfect work/life balance while instilling a strong work ethic in my children’s lives.

“I founded Pixies Bows with Pixie; having her as my pint-sized business partner always helps!”

Roxy Jacenko, Pixie Curtis, autumn/winter trends

So, what’s her top advice for other mothers in business? “You don’t have to be just a mother or just a businesswoman. Both are achievable with enough hard work and the right balance,” she enthuses.

Inspired by her aforementioned mum Doreen’s example – whom Roxy describes as “kind, hardworking and super stylish all at once” – the PR wunderkind knows a thing or two about style, too. “From a young age, style has played a central part in my life, and subsequently Pixie’s too. She has become my pint sized stylist who isn’t afraid to give my outfit a once over!” she says.

“For AW15 I am into keeping my style simple but effective – monochromatic. Outfit hues of black and white teamed with a great bag and killer heel is where this season is heading. Look no further than a great LBD with a Valentino rock-stud stiletto. You will turn heads without trying!

“Children’s fashion is also very fun, which means AW15 still sees a big injection of colour. Prints are very in for children at the moment, and this is something that both Pixie and myself love for her wardrobe. Recently, she wore a very cute mini Dolce & Gabbana frock that was a personal favourite.

“I run three businesses and have two children so it’s safe to say I am always on my feet. My style secret is to dress comfortably. It is all well and good to frock up but at the end of the day you need to be able to move!”

Roxy’s favourite fashion brands include Scanlan & Theodore and a host of other Aussie greats. “I have always been a huge fan of Scanlan & Theodore; they are consistent in quality and timeless style. I also love Ellery for a dramatic skirt, basics from Bassike, Josh Goot for a great geometric print and Camilla and Marc for stunning tailoring.”

As to her beauty secrets, Roxy says she’s a beauty junkie from way back. “I am a self-confessed beauty product lover. My top pics are Tom Ford Mascara, Hourglass Ambient Lighting Powder, Benefit Sun Beam Highlighter, Ultraceuticals Ultra UV Protective Daily Moisturiser and Klara Cosmetics’ G Glow Bronzer,” she says.

Finally, the gal’s favourite past-time and/or indulgence? “Dining out!” she says, “Pixie will vouch for this: I am not much of a chef. I constantly find myself in fantastic new restaurants in Sydney.”

Ah, what a charmed life!

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