Ryder The Label A/W Lookbook

February 21, 2015
Ryder The Label A/W Lookbook

It’s already a good year for Australian designers, and it’s just about to get better with the release of Ryder’s new collection for the chilly weather.

Expect to see an abundance of prints and pops of colourblocking which have been inspired by the rugged Victorian beaches, bringing a country to city aesthetic into your wardrobe.

RELATED: Interview With Australian Fashion Designer Daniel Avakian

Creative director, Penny Brown has best described this new collection as something unique and easy to wear. Perfect for women who want to inject a bit of authentic Australian style into their daily wardrobe, regardless of the occasion.

Ryder The Label A/W LookbookRyder The Label A/W Lookbook

“I find a lot of inspiration in the variety of the Australian landscape and where the country meets the city. I grew up on sunny beaches, hiking through the Australian bush. I’ve travelled a lot and every time I come home, I have renewed love for our laid back culture I enjoy expressed that through unique easy-to-wear styles,” said Penny.

The collection boasts a large selection of denim and checks, which are some of the seasons biggest trends as we roll into autumn and winter. You can be sure that we’ll be rocking some of our favourite threads with a chambray shirt and heading out the door!

Ryder The Label A/W LookbookRyder The Label A/W Lookbook

Shop the collection exclusively through their online store, flagship boutique, and other selected stockists including MYER.


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