Shopping Frustration: Why We Need Standard Clothing Sizes

August 11, 2015
fashion, sizes, body image, clothes, online shopping,

What size are you? Chances are you’re a size 8 in one shop and a size 12 in another. It’s the big shopping frustration: inconsistent sizing.

Especially when it comes to pants, taking three different sizes into the fitting rooms is a standard procedure for most women. It seems as if clothing sizes are just random numbers and a guide too rough to be helpful. This becomes especially problematic when shopping online and is the number one reason for customer dissatisfaction: the clothes don’t fit even though you’ve ordered ‘your size.’

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Now, of course there are many different body shapes and many different styles and cuts when it come to fashion, so I am aware of the fact that none of us will ever be one size only and trying before buying will always be necessary. However, it must be possible to improve the sizing consistency.

According to a Fairfax analysis, most size 10 items at high street retailer Topshop fit size 6 items at H&M. How can there be such a huge discrepancy? Clearly Topshop caters to a different type of body than H&M, while at the same time both retailers’ styles and target group are very similar.

The problem is that there doesn’t seem to be a standard sizing guide that all brands rely on. Instead, it is up to each and every fashion designer or label to decide what a size 10 is. The result? Confusion among customers.

So I suggest a national, or even international, sizing survey. Get those 3D body scanners out and start measuring us! I will gladly be the first to participate if that means that I can stop ordering three different sizes during my next online shopping spree.

What is your experience with sizes? Go ahead, open your closet and start counting how many different sizes you have hanging in there. I bet it’s at least three.

Image via fashionfetishism.com

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