South Yarra – Melbourne’s Not-So-Secret Playground
It’s no secret that Melbourne is the capital of style, culture and shopping in Australia. People travel from all over the world to visit this city, the designer labels, flagship stores, quirky independent boutiques and markets with our vintage chic provide bloggers a canvas of artful outfits of the day, photos and street style snaps to provide the fashionista with their tips for browsing the best shops.
Only four kilometres out of the CBD lies South Yarra, home to Chapel St and Toorak Road; two of Melbourne’s most famous and iconic shopping precincts. From chic designer boutiques, cafe culture and the natural beauty of the botanic gardens in the daytime to restaurants and nightclubs after dark, South Yarra is one of Melbourne’s most desirable suburbs to visit, reside in, play and explore. Here’s your insider guide to the gems that are South Yarra.
South Yarra houses the more fashionable and upmarket end of Chapel Street with best of the best designer labels, Top shop, Kenzo, Eliza Baker and Nudie Jeans, quality international imports plus exclusive Australian designers. From the perfect T-shirt and cap collection at Blackbook to neutrals in flattering styles made from sustainable materials at Cylk, and the killer selection of party dresses at Green with Envy, there really is something here to suit every style of fashionista.
Take a well-earned break with a coffee from an on-trend sidewalk cafe like ‘Found off Chapel’ or linger over a gourmet meal in one of the many fine food restaurants that line Chapel Street. With one of the liveliest alfresco cultures in Melbourne, you’ll find plenty of spots to put your feet up and watch the passing parade.
Originally a brewery then a jam factory and now, several makeovers later, the lifestyle and entertainment hub of the Chapel Street precinct this complex is the place to go for food, fashion, film and special events.
The Royal Botanic Gardens are Melbourne’s inner-city oasis. Offering the perfect balance to the 24-hour hustle and bustle of Chapel Street, here you can soak up the peace of sweeping lawns, tranquil lakes and majestic trees.
From high fashion to high art. This wonderful little gallery showcases fine artwork and painting by local and upcoming artists. Current exhibitions include Michael Witnauer, Tessa Dodds and Georgie Call.
Be sure to check out Toorak Road, at least the kilometre from Punt Road to Rockley Gardens. This quintessential Melbourne hangout has a warm and friendly atmosphere. As well speciality shops, fashion boutiques, sunny street cafes and fine dining, luxury hair and beauty services, it’s the place to find outstanding jewellery, handmade designs, home wares, special gifts, unusual accessories and vintage fashion. Must sees are the dreamy fabrics of La Modiste, the exotic accessories at Jfahri and the covetable fashion finds of designer consignment boutique Secondo.
With so much to shop, and see, you’ll need more than one day to indulge in all that South Yarra has to offer. “We have a lot of people book into our apartments for one night thinking that that is all they will need and end up staying at least another three,” Diana, the general manager for Amity Apartment Hotel South Yarra explains. “It’s amazing to see the number of shopping bags that people come back with from a day in our streets, they are exhausted and happy.”
So whether it is shopping, art, nature or classy restaurants you enjoy, South Yarra has it all. If you love all four, you must stay at least a week in the Melbourne’s not-so-secret playground.