After all, if they make tights in a larger size, why not show us what that size looks like on?
Looking back, I thought I knew more.
‘Cause these never go out of style.
We’re never taking these comfy-ass outfits off again.
Anybody who tells you it’s just for the gym is kidding themselves.
Because life’s too short to go to the gym when you can just fake it.
Tired of the same, old activewear brands? New international, luxe activewear label, //OUT Incorporated, which is launching online this spring, is aimed at taking gym gear to a new, elegant and stylish status. Created by Californian-based trio, American-born Leah Hundsness and Australian sisters Lauren Gill and Libby Amelia (pictured), the label is aimed at empowering women to wear activewear everywhere from the gym to a long-haul flight and a night out with friends.
The designers have all worked internationally for LVMH’s Sephora group and have spent many years travelling the globe for both business and pleasure. Indeed, they say they’ve created the brand as a bid to help women get more out of their wardrobe. “The best thing about our activewear line is our versatility,” Lauren says. “//OUT is our call to women to get more //OUT of their wardrobe. We encourage women to Work//Out, Stretch//Out, Breathe//Out and Go//Out in style.”
And the trio say their unique strengths (and weaknesses) complement each other, to create a unique activewear concept. “As part of our corporate culture, we are interested in having a unique spin which is more in line with a woman’s ‘model of the world’,” Lauren says.
“We care about fitness and have always had a penchant for fashion and beauty, given our backgrounds. The garb currently available on the market however, certainly wasn’t able to deliver what we were looking for … We wanted to hit the gym in items minus the motivation motifs and neon pink detailing. Today’s woman is discerning and sophisticated. We wanted to create an offering which showed women that it is OK to be sexy.”
Having just launched in America with a flagship in Newport Beach, California, the label is already going form strength-to-strength and has been picked up by Ron Robinson at Fred Segal in Los Angeles.
With performance and longevity paramount, //OUT promises transitional, sport luxe pieces with quick-dry comfort, fluidity of movement and muscular compression.
The brand’s elegant palette of black, smokey grey, nude and white speaks of the spirit of the label, with garment names celebrating the roles women play in their daily lives: artist, consultant, sister and lover.
//OUT Incorporated is available via their e-boutique, their flagship store, and through select stockists internationally. Visit www.outincorporated.com for more information.
Activewear is quickly becoming integrated into our daily lives as a stylish form of attire. The healthy lifestyle craze around the world particularly with women has influenced this new fashion trend, where lyrca and sneakers are now acceptable in the public domain. The fast fashion brands such as Forever 21, H & M, and Gap are taking advantage of this growth potential. Street wear has taken a new form, with the modern girl feeling comfortable and on trend in the latest Lorna Jane gear.
Luxury labels also have caught on, Kunde told Business of Fashion “Chanel and Dior are already sending sneakers down couture runways. Yoga pants have that same allure…Emphasising functionality alongside fashion will be key”. The trend is described as ‘soft dressing’ and the fashion world has completely accepted the fact that yoga pants are becoming the new denim and we love it! Here are some tips on how to look stylish, put together and still comfortable.
Consider the occasion
First of all, though we all love this look, be sure to not turn up at your parent’s wedding anniversary in lyrca pants. If it’s breakfast or lunch with a friend, picking up some groceries, shopping at the local mall, or just running some errands around town you go for it.
Check the fit
Gym clothes have a very specific fitting; they have to be just right, not too small or too big. As fashion stylist Nicole Carothers told Shape.com “your clothes shouldn’t have to be tugged on with every twist and turn your body makes”.
Make it fun
What woman doesn’t love to accessorise? Activewear is no different, throw on your favourite sunglasses, some cute earrings and always have an over the shoulder bag that matches your gear, and if you’ve just come from a workout all of this will detract from the non-makeup face we all hate showing.
Fabrics are key
If you are coming straight from a class to coffee with a girlfriend be sure to wear fabrics that will absorb the perspiration, these will mostly be synthetic. Check there is a mesh layer inside you sports bra as well, many ladies forget about the importance of this.
When a shopping trip is needed
Activewear can be on the expensive side, but just as you wouldn’t wear a shirt with a sauce stain, you shouldn’t be accepting discolouration on your gear. Any form of sweat yellowing, permanent white deodorant mark, or energy drink stain should be thrown out. Head in to your chosen retail store or online and purchase some new styles, you feel fresh and ready to workout or go to brunch.
Images via blog.wantedshoes.com.au and lornajane.com.au
By Amy Miller