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Cara Delevingne Is The New Face Of John Hardy

John Hardy announced that Cara Delevingne will be the face of the brand’s new advertising campaign. The shoot took place in Bali, the birthplace and home of the John Hardy brand, by internationally renowned photographer and film director, Sebastian Faena under the creative direction of advertising guru, David Lipman.

John Hardy was founded in Bali in the 1970s and has established itself as a pioneer of Sustainable Luxury, with its unique handcrafted jewelry collections available in 27 countries and regions around the world.

John Hardy’s CEO Damien Dernoncourt said:

“It was natural for us to bring Cara and the entire production team to Bali so they could experience and capture the soul of the brand and express it in iconic images. We envision this campaign as an artistic expression of our brand’s essence, paying homage to our rich heritage and at the same time creating a bold, modern vision for the brand. Cara, like John Hardy jewelry, is one of a kind.  Her independent and irreverent nature personifies the ethos and spirit of our brand.” 

The campaign featuring Delevingne and Canadian male model Simon Nessman was shot in the pristine natural surroundings of Amankila in East Bali by Faena, who is known for his bold dramatic photographs that speak volumes to his passion for creating visual narratives filled with emotions. Alongside Lipman and Faena, the team included industry veterans Bob Recine, Sara-Jane Hoare and Tom Pecheux.

Delevingne described the experience as “a true adventure” saying:

“The team was amazing to work with, the energy and creativity was incredible. The shoot was so raw and now I don’t want to leave.” 

Movers & Shakers – Sonia Andersen

The women who appear on this page are selected by consensus of the SheSaid editorial staff and are duly invited to participate. If you wish to nominate an inspiring woman to appear in this ‘moving and shaking hall of fame’, please contact us.

Name Sonia Andersen

Occupation/Title General Manager

Company/Organisation Sydney Film Festival

State NSW

Age 35

Star sign Cancer

Describe a typical day?.

Meetings within the corporate world and the film industry, telephone calls, developing proposals to appeal to corporations to support the Sydney Film Festival, making financial decisions. My working day changes completely in the lead up and during the festival though.

What’s the best part of the job? Working with the film industry and meeting lots of interesting people. Also developing and being part of an organisation.

What’s the worst part of the job? Lack of resources and sourcing funding.

What was your first job & how much was in your first pay packet? My first full time job was as an office manager in a transport company. I was on $13,000 a year.

What did you want to be when you grew up? A restaurateur

Who has been the biggest influence on your career? Matt Handbury, Executive Chairman of Murdoch Magazines.

How do you deal with work related stress? Unload on my husband firstly. If he’s not available, then talk to my closest girlfriends..

How do you deal with difficult people at work? Be patient to a point then deal with them directly about the issue.

What would you spend your last $100 on? French champagne and a CD.

What are you reading? The Conquest of New Spain by Bernard Diaz.

What are you driving? I’ve been vehicle free since I sold my MG 18 months ago. I’ve requested a 1965 Porsche convertible for my 40th from my husband! A few years to go though.

What would you never wear again? Most fashion from the 80s.

What is your favourite perfume? Guerlain’s Mitsouko. I’ve been wearing it for years and still get complimented on it. I love the fragrance; it’s very sexy and feminine.

Would you consider cosmetic surgery? No.

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