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John Hardy announced that Cara Delevingne will be the face of the brand’s new advertising campaign. The shoot took place in Bali, the birthplace and home of the John Hardy brand, by internationally renowned photographer and film director, Sebastian Faena under the creative direction of advertising guru, David Lipman.
John Hardy was founded in Bali in the 1970s and has established itself as a pioneer of Sustainable Luxury, with its unique handcrafted jewelry collections available in 27 countries and regions around the world.
John Hardy’s CEO Damien Dernoncourt said:
“It was natural for us to bring Cara and the entire production team to Bali so they could experience and capture the soul of the brand and express it in iconic images. We envision this campaign as an artistic expression of our brand’s essence, paying homage to our rich heritage and at the same time creating a bold, modern vision for the brand. Cara, like John Hardy jewelry, is one of a kind. Her independent and irreverent nature personifies the ethos and spirit of our brand.”
The campaign featuring Delevingne and Canadian male model Simon Nessman was shot in the pristine natural surroundings of Amankila in East Bali by Faena, who is known for his bold dramatic photographs that speak volumes to his passion for creating visual narratives filled with emotions. Alongside Lipman and Faena, the team included industry veterans Bob Recine, Sara-Jane Hoare and Tom Pecheux.
Delevingne described the experience as “a true adventure” saying:
“The team was amazing to work with, the energy and creativity was incredible. The shoot was so raw and now I don’t want to leave.”