Shanina Shaik Is The New Face of Alice McCall

One of Australia’s most-loved fashion brands, Alice McCall has a new campaign featuring Victoria’s Secret model Shanina Shaik. The Spring 2015 collection titled And She Was, The She Goes, is filled with flrty lace pieces for every event under the sun.

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The collection is packed with playful rompers, white lace dresses, crop tops, high-waisted shorts, and lightweight trousers which are perfect for layering.

Shanina Shaik The New Face of Alice McCall

Shanina Shaik served as muse for Spring 2015, and brings a level of playfulness and sophistication to the clothing, which embodies the quintessential Alice McCall girl. Some of our must-haves include those sexy black-lace pieces which are perfect for the Australian summer.

Shanina Shaik The New Face of Alice McCall

What are some of your favourite pieces from the collection?

Shop now from alicemccall.com

Alice McCall Spring 2015 Lookbook

Alice McCall’s Spring 2015 collection is here and it delivers a fresh and flirty selection of dresses, skirts, tops and pants for the warmer season to come. The new line – And She Was, There She Goes – continues to mix bohemian roots with modern refinement for yet another beautiful collection.

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Some key pieces which are sure to catch your eye include subtle 1970’s inspired mid-rise flares, Halstonesque maxi’s and wide-leg jumpsuits with a modern twist.

Alice McCall Spring 2015 Lookbook

As for swimwear, it’s all about the high-neckline which is super-flattering for all body types. The dropped back one piece is also a stunning piece from the entire collection.

And She Was, There She Goes encapsulates the modern bohemian woman, offering an array of silhouettes from sheer shirts to signature jumpsuits. Playsuits build from last season, with covetable black lace and dreamy off the shoulder ruffles.

If McCall’s new collection is anything to go by, it seems the boho trend (made famous by Nicole Richie in previous years) will be back bigger than ever this Spring. Watch this space!

Will you be wearing bohemian threads this year?

Inspirational Women: Alice McCall

Each week, SHESAID features an inspiring woman who has been kind enough to share her story with our readers. She might be a leader in her chosen field, someone still on their own path striving to make a difference or simply someone with a remarkable story to tell. These women contribute their own knowledge, expertise and life lessons in order to truly inspire others.

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Tell us about your role? What is it? What do you do on a day-to-day basis?

 Being creative director of my label, I’m across everything that’s happening in the label. Normally I’m designing 2 collections at the same time, which also involves sourcing fabrics and deciding on the range of the collection. After that we have to do look book shoots, campaign shoots and sell the collection! At the moment we’re in the lead up to fashion week, so very busy! I’m in the midst of getting the collection ready, styling the show, collaborating on the set and music – lots to do!

inspirational Women Alice McCall

When did you know this is was what you wanted to do as a career? 

When I was about 6 I started designing and making clothes for my dolls, so my love for fashion came from there and evolved!

Alice McCall the label is now over 10 years old, congratulations! How has the brand evolved over the years?

Thank you – it’s still surreal knowing its 10 years! The brand has definitely grown up over the years and evolved into a more sophisticated woman. I’m lucky to have had a loyal customer base that has also grown with the label.

The fashion industry is infamous for being an extremely tough industry to crack. What were the initial stumbling blocks at the beginning of your career and starting your own business?

It is and it’s also very hard to stay in the industry as things are changing all the time. My time styling in London was a challenge as there were so many great people there, but I was lucky to work with some amazing talent and it went from there!

How did you overcome these?

It was mainly through trusting my instinct and knowing that I was onto the right thing. Making great relationships with people you could trust and never becoming complacent even when succeeding.

The fashion business is known for being fast paced and cutthroat. How do you deal with the constant pressure to continually create and impress?

I feel like every season I have something new to say, but it’s not always that easy! It helps a lot to have a great team with people you can rely on. It’s always important to take time to relax and centre yourself so you don’t feel the constant pressure.

As a designer, where do you find your inspiration?

Inspiration for me comes from everywhere – music, art and different cities. My collection for MBFWA is very much inspired from music, rhythm and romance.

Who has had the most impact on you as a designer? Do/did you have a mentor?

I would say different eras like the ’60s and ’70s have had a lot of impact on me. And then great icons like Carine Roitfeld and Vanessa Paradis.

What are your goals for the future?

I just want to keep creating pieces that people love to wear. Would love to open more retail stores and grow presence in the US and China.

What advice would you give to someone wanting to follow the same path as you?

It’s important to maintain an aesthetic true to you and trust your instinct.

To shop or find out more head to alice McCALL

Sarah Ellen Takes Over Alice McCall’s Instagram

Social media starlet Sarah Ellen (@Sarah3llen) has just been announced as the face of Alice McCall’s latest campaign and Instagram takeover.

The young fashionista, who boasts over 755,000 followers on Instagram alone, will be styled exclusively in items from the Autumn/Winter collection, Between The Shadow And The Soul.

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This is the second social media takeover for Alice McCall, with the first being model and personality Mimi Elashiry. Not only did Sarah sit front row at the Alice McCall show in Sydney last year, but she brings her own unique style to the clothes and makes them come alive.

Drawing inspiration from the chic sophistication of French Vogue, designer and stylist Alice McCall has styled the shoot to showcase yet another dimension of the applauded collection.

If you want to get your hands on some of the pieces, they are available at all Alice McCall boutiques, as well as online.

Mimi Elashiry Fronts Alice Mccall’s Social Media Campaign

Australian fashion label Alice McCall has recently unveiled Mimi Elashiry to front their newest social media campaign for autumn/winter.

With more than 640,000 followers on Instagram alone, Mimi is no-doubt one of the most in demand fashion models at the moment.

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Not only was the campaign styled by Mimi herself, but it was also shot in the picturesque backdrop of Rozelle in Sydney’s inner west by photographer Jody Pachniuk.

Mimi Elashiry Fronts Alice Mccall's Social Media Campaign

The first drop of the collection titled ‘Between the shadow and the soul’ is already available both in-store and online now, with the second drop expected in March.

Mimi Elashiry Fronts Alice Mccall's Social Media Campaign

Expect a fresh outlook on winter fashion which includes lots of autumnal tones, textures, and of course that quirky design aesthetic which Alice McCall is known for.