Makeup Tips When You’re in Your 40’s

When you’re in your 40’s, you might be stuck in the same makeup rut since your 20’s. Thick eyeliner, the same heavy foundation, and it’s not doing you any favours. It’s time to rethink your makeup routine and take a few years off at the same time. Read on for our essential makeup tips for women in their 40’s.

Fill in your brows
Over-plucking your eyebrows in your younger days may have left you with thin, sparse brows, which can age you. Take the time to fill in your eyebrows, as they provide the frame to your face.

We loveClinique Superfine Liner for Brows, which is exactly what it says: an ultra-thin pencil in natural blondes and browns, so you can naturally fill in your brows exactly where you need to.


Use a tinted moisturiser
Avoid heavy foundations which can settle into wrinkles and make your skin look tired. Instead, choose a light, tinted moisturiser, which provides enough coverage and provides hydration, giving your skin a healthy glow.

We love: Youngblood Mineral Cosmetics Mineral Radiance Moisture Tint, cruelty-free and free of nasties, there’s a colour for everybody and it doesn’t feel like you’re wearing anything. It leaves you with a healthy, all-day glow.


Cream blush
Cream blush will not just add a natural radiance to your skin, it will also give your skin a boost of hydration, as it is a lot more moisturising than powder blush and is recommended for women over 40.

We love: Bobbi Brown Pot Rouge for Lips and Cheeks is a multi-purpose cream tint that looks super bright in the pot but applies sheer, a must-have for your purse.


Avoid bright eye shadows
Bright eye shadows might be fun, but they age the entire face. Stick to luminous, neutral colours like taupe, honey and grey. Sweeping a pale brown or soft grey eye shadow across your eyelids will make you look young and fresh.

We love: Stila Eye Shadow in Kitten, a cult favourite for its universally-flattering champagne hue, which brighten the eyes and takes you from day to night.


Wear a creamy lipstick or sheer lipgloss (and always start with lip balm)
We’re going to say this again: always start by applying lip balm to your lips before your lipstick or lipgloss. You’ll moisturise the fine lines around the lips, and create a hydrating foundation for your lip colour. Matte lipsticks will make your lips appear smaller and accentuate the fine lines around your lips, whereas creamy lipsticks and sheer glosses make lips appear plumper. And avoid dark colours, as they’ll make your lips appear smaller too.

We love: Dior Addict Gloss, a luxurious gloss with just enough shine to make lips kissable, but not sticky or sparkly like many lip glosses.


Avoid too much eyeliner
You may have loved wearing a lot of eyeliner years ago, but it’s time to leave that in the past. Wearing too much eyeliner will make your eyes appear smaller and age you. Instead, apply a thin line of eyeliner along the outer corners of your lash lines, and smudge any harsh lines.

What are your favourite makeup  tips and products when you’re in your 40’s?

Your Guide To Classic Makeup Styles

Makeup styles might change, but some looks will always be universally popular. We break down classic makeup styles for ever occasion, from evening makeup to bridal makeup.

The natural look
This makeup style is perfect for women who just want to cover a few blemishes and lightly enhance their natural features. Natural is always beautiful, so why transform the way you look? Simple enhancements for that ‘just you but better’ look include a dab of concealer under the eyes, clear lip gloss, a sweep of rosy blush, or one coat of mascara.


Evening makeup
If you’re going out to a bar, club or dinner you’ll likely want to glam yourself up a bit more than you do in the day time. Take the challenge and try a bold and sexy makeup style for nighttime. We love a smokey eye with cherry or deep red lipstick like on Milla Jovovich, or softer eyes paired with a  vibrant coral lipstick.


Bridal makeup
Bridal makeup is often soft and natural to compliment the beauty and sophistication of a bridal gown. Popular bridal looks include soft eye makeup, nude lips and a pop of cheek colour, which looks good on everybody, or a soft smokey eyes with a light rose lipstick. If you’re considering a less traditional look, try a bold lip – it looks amazing in photos!


Anti ageing makeup
You can actually use makeup as an anti ageing tool. There are lots of makeup products on the markets that contain anti ageing ingredients that not only enhance your features but reduce the appearance of wrinkles and create a more balanced skin tone. Look for products like BB and CC creams that hide imperfections, ad radiance and bring out your natural beauty. Our favourite anti ageing beauty tip? Use a lip gloss over your lipstick (or alone) to make your lips like fuller and soften the fine lines around your mouth. And remember less is more with mature skin, so apply makeup with a lighter hand.


Celebrity makeup
Celebrities are always on the cutting edge of makeup styles, and the red carpet is a great source of inspiration for new makeup looks. Look to celebrities with similar skin tones, hair or face shapes.


Glowing, tanned skin
Tanned skin looks good on most people, giving you a natural radiance, but you can always fake an afternoon in the sun by using a tinted moisturiser, bronzer or fake tan products. Finish with a hint of luminiser to get your glow on.

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