Australian-fashion-designer

Understated Luxury Lovingly Made in Australia

You know you must be doing something right as a fashion designer when the likes of A-list celebrities such as Cate Blanchett, Miranda Kerr, Jennifer Hawkins, Jessica Mauboy and Delta Goodrem (pictured) wear your clothes.

And so it is for English-born, Sydney-based designer Rebecca Powell (pictured at bottom) who founded the Tluxe label in 2006. Here, she shares her design inspiration and highs and lows of running her own label with SHE SAID readers (see below).

Related: Juli Grbac’s Fashionable Life in New York

But first, some more about the label: effortlessly understated and elegant, Tluxe is an Australian lifestyle brand whose philosophy stems from the idea that garments should transcend fashion and become a lifestyle identity.

With a flagship store at Sydney’s upmarket Paddington (pictured), the label derives its name from a fusion of the words “deluxe” and “Tee”. It’s all about luxury, sophisticated basics designed for stylish layering and refined comfort.

Tluxe, basics, celebrity style
Rebecca strives to ensure each limited-edition collection showcases both immaculate craftsmanship and innovative design. Handcrafted by highly skilled artisans in Australia, Tluxe’s collections are created using the finest organic and sustainable yarns including bamboo, cotton, cashmere silk and Merino wool, ethically sourced from Australia, New Zealand, Italy, Japan and Turkey.

With a Diploma in Fine Arts and Design and an Honours Degree in Textiles and Fashion, Rebecca was inspired to create an Australian-made label dedicated to luxurious basics, having previously designed for Selfridges, Topshop and Stirling Cooper in the UK as well as quintessential Australian brands Bonds and Mambo.

Inspired by the ambience of balmy summers spent by the beach eating gelato and taking in the vivid hues of the surroundings, Tluxe’s Spring/Summer 2014/15 collection “Horizon” (pictured) is in-store now.

Tluxe, basics, celebrity style

Tluxe, basics, celebrity style
It showcases effortless wardrobe staples in knitted, pigment and metallic linen, silk crepe de chine, silk georgette, jersey, organic cotton and tencel denim.
Tluxe’s collections are available online, as well as at selected stockists in Australia and internationally. Visit www.tluxe.com for more information.

Q and A with Tluxe founder, fashion designer Rebecca Powell

Tluxe, basics, celebrity style

Is there a kind of unique luxury associated with good-quality basics? The brand was born from a desire to simplify my wardrobe and the lack of locally made, perfect-fitting, well-made basics available. Everyone needs that perfect white T-shirt, the versatile white shirt, the comfortable lounge pant and that silky top in their wardrobe. There is beauty in simplicity! The luxury comes from the fabrics I work with. We source top quality fabrics internationally and work with local mills to develop fine merino wools, cotton and cashmere mixes and organic cotton jersey.

How does it feel to have so many celebrity fans wearing your clothes? Very flattering.

Who would you most like to dress? Kylie Minogue, when she is having an off-duty moment!

What are your favourite Australian and international brands? I really admire Akira Isagowa, Vivienne Westwood, Jean Paul Gaultier, Martin Margiela and Rick Owens.

Who is your core customer? The busy career woman, the yummy mummy, the ecologist, the yoga devotee; our customers are very diverse. We often have mothers and daughters at the shop who both purchase. One thing they all have in common is a love of quality fabrics, great fits and the knowledge that style transcends fashion. They are also proud to wear an Australian-made product.

Do you have any burning, unfulfilled fashion ambitions? No, after years in the industry working with big brands and travelling extensively, I am happy to have a work-life balance, manage my business close to home and have time with my family and friends.

What’s best and worst about having your own label? The best: Being your own boss which allows flexibility and is perfect when you have young children. Oh, and lots of new clothes! The worst: Having to constantly check in, even when on holiday.

Who or what inspires you? Nature, art, objects, history and people. To quote Paul Smith: “You can find inspiration everywhere.”

Image of Rebecca Powell via www.dailyimprint.net.

November 17, 2014

Michael Lo Sordo Thrust Onto The Global Catwalk

Michael Lo Sordo has been named the DHL Express Fashion Export Scholarship recipient for 2014, which will see him and his label given the tools to help take the label onto the global stage. 

Michael Lo Sordo, known for his timeless and luxurious designs, has been growing his label in leaps and bounds over the last 6 years, recently securing Net-A-Porter as an exclusive international stockist to launch in September 2014. His designs have been spotted on celebrities such as Jessica Mauboy, Montana Cox, and Kendall Jenner of Kardashian family fame, as well as being the go-to-man for big name fashion bloggers including Margaret Zhang (Shine By Three), Nicole Warne (Gary Pepper Girl), and Alexandra Spencer (4th and Bleeker).

Lo Sordo receives AU $10,000 worth of international freight, a DHL Express mentorship to supercharge his export strategy and, for the first time, mentoring from IMG Fashion in the US. Following on from the launch of the DHL Exported competition earlier this year, he will also be flown to New York for Mercedes-Benz Fashion Week where he will meet with an international buyer.

MICHAEL LO SORDO, DHL, fashion scholarship, winner, Australian fashion, fashion designer, Australian fashion designer

Lo Sordo said he was overwhelmed by the honour and what this means for his business: “My brand philosophy has always been about understanding our market, and who the Michael Lo Sordo customer is, as I believe this is the key idea to achieving our future goals.

“Since the label began, I knew it was important to cement our foundation strongly within the Australian market before branching out overseas. Over the years we have built a reputation for our designs with strong support from celebrities as well as local and international media and buyers.

As part of his ongoing business strategy, Lo Sordo and his team are currently working on developing their online marketing and social media efforts, building a brand new website which will allow them to have a regularly updated blog and e-boutique. 

The job of reviewing this year’s entrants’ look books and credentials fell to an esteemed panel of judges, including Elle Turner, Director, Strategy and Brand Development, IMG Fashion; Alice McCall, acclaimed Australian fashion designer; Prue Lewington, Sunday Telegraph Fashion Editor; and Michael McManus, Sales Manager at DHL Express.

Alice McCall said Michael Lo Sordo was an obvious choice due to his understanding of range planning, ability to appeal to a range of demographics and styles, successful export strategy and huge potential for international growth: “Michael has that subtle gift in that he can make collections stand out, but not shout. You can imagine his collections fitting in seamlessly at Barneys or Bergdorf Goodman.

“Finding this balance is critical for international success. But taking a brand to the global market is about more than just the aesthetic, it is about delivering on time; understand the fit of the garments; and having a great quality product. Michael has all this and more. He shows a real balance between commercial appeal and having a unique twist – I can’t wait to see where he goes from here.”

The DHL Express Fashion Export Scholarship is about helping to support up and coming Australian designers. Previous winners include KAHLO, Haryono Setiadi, We Are Handsome and Bec & Bridge, who have each successfully utilised the Scholarship prize to help catapult their business overseas. 

August 18, 2014