Beauty-e-tailer

Become A Make-up Ninja With Glam Affair

When Brisbane’s Crystal Dawson, 33, had her first baby, she gained new insight into how and why motherhood and a busy lifestyle can cause many women to neglect their own self-care.

RELATED: Beauty Essentials For Travellers

Having studied make-up and personal styling  at the Australian Institute of Creative Design, Crystal (pictured below) achieved a long-held dream when she launched her professional make-up parties, workshops and tutorials business/etailer Glam Affair soon after in 2009.

As Creative Director of Glam Affair, via www.glamaffair.com.au, Crystal takes great pleasure in showing women how to skilfully apply and choose make-up correctly.

“At Glam Affair, we believe that by highlighting her best features, every woman can look and feel amazing,” she says. “Now, Glam Affair is a leader in pop-up make-up workshops for all ages across Brisbane, Gold Coast and Sydney.”

make-up workshops, beauty tips, Glam Affair

Crystal relishes the freedom of running her own business, which allows her to care for her two children at home during the week. “I love teaching – it’s what I’m good at,” she says, “Glam Affair doesn’t feel like a job to me.

“You meet lots of interesting people, the classes are fun and we always have a giggle, and you even get a few men coming through.”

The workshops are aimed at busy people in need of a total makeover, beauty boost, or just a new style. “Glam Affair is on a mission to ensure all women (and men) feel glamorous and special by imparting professional knowledge of make-up application, colour analysis and image,” Crystal says.

Even better, the creative director believes you don’t have to spend a fortune to achieve a hot, new on-trend look. Her three-hour workshops, which attract women from varied backgrounds and ages, offer expert advice on topics such as make-up brushes and how to care for them; basic skin care and then step-by-step make-up application.

Participants come out with a full face of make-up, having learnt how to apply: primer, concealer, foundation, highlighter and contour, three-step eye technique, eyebrows, eyeliner, mascara and lips.

“There’s nothing like a little make-up wizardry to boost your confidence and lift your spirits,” she says.

make-up workshops, beauty tips, Glam Affair

Crystal’s own professional mineral make-up range, which is suitable for any skin type – especially those with ultra-sensitive skin – is for sale at events and via her website.

In addition, given she believes “every woman loves a party”, Cystal offers people the chance to host their own make-up parties to experience her products in a fun, informal and relaxed setting.

For more information, visit www.glamaffair.com.au or phone 1300 033 635.

December 30, 2014

10 Reasons To Love Lulu And Lipstick

Make like stylish beauties Beyonce, J-Lo and Rosie Huntington-Whiteley by bagging yourself cult international beauty brands favoured by the stars at new luxe beauty etailer Lulu and Lipstick. Stocking thousands of on-trend beauty and skincare brands from around the world, Lulu and Lipstick is like the beauty world equivalent of a candy shop. Here are SHESAID’s top 10 Lulu and Lipstick must-haves ahead of Christmas – go on, spoil yourself – point and click on www.luluandlipstick.com.

RELATED: Business Dynamo Brings Cult Beauty Brands to Australia

1. Velour Lashes You Complete Me, $34.50: The most luxurious of all fake lashes, these authentic mink babies – as flaunted by Queen Bey herself – can be worn up to 25 times. And if they’re good enough for the Queen…  Perfect for the upcoming party season, the handmade lashes offer a full and luscious frame to your eyes. Love!

makeup tips, beauty trends, Lulu and Lipstick2. Mermaid Perfume Body Oil, $79.95: US Vogue called Mermaid Perfume: “one of the world’s nine best beauty products flying under the radar”. And this divine oil is a definite must-have; laced with sweet orange blossom and coconut – it’s for every girl who’s ever dreamt of being a mermaid.

makeup tips, beauty trends, Lulu and Lipstick

3. Ayurda Cucumber and Basil Cleansing Milk, $69.95: Incorporating the wisdom of the ayurvedic philosophy, Ayurda takes a holistic approach to beauty with all-natural products designed to create “nutrition for the skin”. The beauty brand prides itself on being one of the first to link skincare to well-being, with products that go beyond organic. This cleansing milk is a great natural healer for fragile skin.

makeup tips, beauty trends, Lulu and Lipstick

4. Tata Harper Restorative Eye Crème, $103.50: Recently labelled with celebrity stylist Rachel Zoe’s famous tagline “Maj”, NYC’s Tata Harper specialises in luxurious anti-aging beauty products which are completely free of synthetic and chemical ingredients. The products are 100 per cent natural and non-toxic, nourishing the skin and the spirit. What’s more, US Vogue called Tata Harper products “life-changing”.

makeup tips, beauty trends, Lulu and Lipstick

5. Anastasia Beverley Hills Dipbrow Pomade, in Soft Brown, $39: The go-to precision perfect eyebrow products for A-listers ranging from Kim Kardashian to Oprah, Anastasia Beverley Hills was founded by beauty innovator Anastasia Soare. The award-winning beauty products work to balance and proportion features, with an extensive range of cosmetics, stencils and tools with which to create perfect eyebrows at home.

makeup tips, beauty trends, Lulu and Lipstick

6. Beetox Manuka Honey and Bee Venom Facemask, $110: UK skin sensation Beetox has been hailed as a natural alternative to Botox. This luxurious and unique beauty product promises to rejuvenate skin. It is said to provide deep penetration, improve micro-circulation in the renewal of damaged skin cells and stimulate the facial muscles, thus creating lifting, tightening and firming effects. Bees were not harmed in the sourcing of the ingredients. Yay!

makeup tips, beauty trends, Lulu and Lipstick

7. Lulu and Lipstick Make-up Bag, $24.95: This cute and cheerful cosmetics bag capitalises on the pineapple fashion and interiors trend that so hot right now. A pop of colour for your handbag, Lulu’s signature make-up bag is surprisingly large – you’ll easily fit a vast array of cosmetics in there. Bag it, baby.

makeup tips, beauty trends, Lulu and Lipstick

8. Pink Holiday Lipstick in Love In Portofino, $28.75: Renew your love affair with pink lipstick with this luscious lip smacker from the NYC beauty brand. Pink Holiday’s lip formula is colour-saturated; moisturing, but light on the lips; colour-true and anti-aging. What’s more, this beautiful, bright pink will give you soft, kissable lips. Pinkilicious!

makeup tips, beauty trends, Lulu and Lipstick

9. DERMAdoctor KP Duty Body Scrub With Chemical and Physical Exfoliation, $52.90: US celebrity cult brand DERMAdoctor Specialist Skin Care provides the latest solutions to common skincare problems such as rosacea, keratosis pilaris and melasma. And with Brazilian model and designer Camila Alves crediting this product for her recent, flawless Oscars skin – it’s worth a whirl, to be sure!

makeup tips, beauty trends, Lulu and Lipstick

10. Lime Crime Lipstick in Babette, $23: Make-up renegades from Los Angeles, Lime Crime strive to create the most kick-arse true-to-colour, cruelty-free and vegan cosmetics possible. This vampy pastel coral shade (pictured at top and below) is bold, opaque and colour-drenched. It’s perfect for hot, hot, hot summer parties and just the thing to complement on-trend maxis.

Top 10 Reasons To Love Lulu And Lipstick

October 16, 2014

Business Dynamo Brings Cult Beauty Brands To Australia

Want highly covetable, hard-to-get, cult international beauty brands without the headache? Your prayers have been answered beauties, with this week’s national launch of new luxe beauty e-tailer Lulu and Lipstick.

The brainchild of Fleur Madden (pictured) – CEO of award-winning national PR and brand experience agency, The Red Republic, and graphic design studio, Design by Republic – Lulu and Lipstick was created to combat beauty aficionados’ frustration at not being able to get cult brands shipped to Australia.

Lulu and Lipstick stocks thousands of cult beauty and skincare products from around the world such as: Anastasia Beverley Hills Brows (pictured); Pink Holiday Lipsticks from NYC; Tata Harper, 100 per cent natural and non-toxic skincare from NYC (pictured below) and Lime Crime, cruelty-free lipsticks from LA.

Velour Lashes – the original mink lashes which Beyonce and J-Lo famously wear – are also available on the site, along with Cherry Blooms, the leading fibre lash mascara.

makeup tips, cult beauty brand, beauty etailer

But wait, there’s more: Lulu and Lipstick also sells celebrity cult skincare range Derma Doctor; UK skincare sensation Beetox – the natural alternative to Botox; Ayurda Skin Care – an organic, hand-crafted range with Ayurvedic principles; Mermaid Shampoo and Conditioner (because who doesn’t want beautiful mermaid hair) and Miss Jessie’s hair care from NYC – a leading US product for curly hair.

makeup tips, cult beauty brand, beauty etailer

It’s a busy time for Fleur, 34, a business dynamo who is also currently a Queensland finalist in the soon-to-be-announced Telstra Young Business Woman of the Year Awards.

Fleur, who founded The Red Republic – formally known as Red PR – in 2003 at the tender age of 23, has always had a passion for beauty. “I spend a quarter of my life at the beauty and hair salon, my hairdresser is one if my closest friends and I believe when looking to open any business you have to have a passion for that industry,” she says.

“One of the consumer industries we specialise in at The Red Republic is health and beauty PR, so I’ve worked closely with other beauty businesses in helping build their brand and drive traffic and very much seen first-hand where the opportunities are to enhance the brand and customer experience.

“I think the biggest mistake companies make is not investing in their online as much as their bricks and mortar – we live in a digital world and your website is as big an asset as a physical shop. If anything it’s bigger as it makes you global! By all indications, online shopping continues to grow while traditional retailing figures are declining, so I’m confident there is growth potential in the industry.”

Now Fleur, who has lived and worked in the US, is delighted to give women access to stunning beauty products she once had trouble getting herself. “I fell in love with so many cult brands that I couldn’t live without, only to return home and find out most of these brands would not ship to Australia – this is when Lulu and Lipstick was born,” Fleur says.

“It’s important to me that Lulu and Lipstick is about a brand experience. You may never walk into my shop, but you will buy from us on your computers, your phone or your tablet, and I want all of our customers to feel part of our world through our beautiful packaging, our signature range of make-up bags and brushes (pictured below) and our already strong online community.

“I believe this is where a lot of online stores fall short.”

Lulu and Lipstick HQ’s philosophy is built on old-school glamour: for women to enhance what god gave them, with products from all corners of the globe. “We believe it is always better to be overdressed than under,” Fleur says. “We believe in bright lips, shouldering eyes and rosy cheeks, just not at the same time.

“We believe in thick, dark lashes, even if they aren’t your own. We believe in loving deeply and finding a love that ruins your lipstick, not your mascara.

“We believe in nude high heels and Spanx are the very best invention and we believe NYC and Paris are always a good idea. Lulu and Lipstick is all about offering something special and unexpected.”

The e-tailer, which also has a passion for natural products, will continually source and add other new brands to its line-up. Watch this space! Visit www.luluandlipstick.com.

makeup tips, cult beauty brand, beauty etailer

September 19, 2014