Best-beauty-products

SHESAID Roadtests Cherry Blooms Fibre Lash Extensions

If you’ve ever wished you were a natural blonde, this may cause a rethink: whenever I don’t tint my eyelashes darker or wear black/brown mascara, people think I’m sick.

RELATED: Simple Summer Beauty Tips

Yep, the hair on my head may be naturally fair (although I’ve had to lighten it over the years, too), but I look like an albino without eye makeup. “OMG what is that thing!?” people have been known to cry upon seeing (or not seeing, to be accurate) my naked, blonde eyelashes and eyebrows (OK, not quite).

As a result, I became obsessed with trying the latest and greatest mascaras and now, the wonderful invention of eyelash extensions. And so it was that I agreed to test-run the Cherry Blooms Australia Brush On Fibre Lash Extensions In 60 Seconds, $69 (pictured), at fab, new beauty etailer Lulu and Lipstick via www.luluandlipstick.com.

This baby promises to thicken and extend your natural lashes by up to 300 per cent. Even better, there’s no yucky industrial-grade glue, no mess, no fuss and no irritation – just two products to apply in three steps. The result: instant eyelash extensions in 60 seconds!

eyelash extensions, Cherry Blooms, beauty products
So, how does it work? You first apply a generous coating of Transplanting Mascara Gel to clean, dry eyelashes.

eyelash extensions, Cherry Blooms, beauty products
Next, you quickly apply the Fibres before the gel dries, brushing your eyelashes to the ends just as you would a normal mascara, but taking extra care not to get the fibres to close to your eyeball.

eyelash extensions, Cherry Blooms, beauty products

And finally, step three is to seal the lashes with another coat of the Transplanting Mascara Gel to lock them into place. Voila!

eyelash extensions, Cherry Blooms, beauty products
It’s all about the product’s high-potency beeswax, which helps the fibres stick to the lashes to make them stay put all day. The beeswax also has high moisturising properties, acting as a leave-in conditioner for your lashes, and is said to even stimulate lash growth, so you can wear it on its own.
And if Beyonce-style showgirl lasses are your bag, you can even repeat the three-step process for a more dramatic look.

beyonce
The result? I was pleasantly surprised by my new, more voluptuous, longer and thicker eyelashes (NB: that’s not me in the model pictures, above) – it’s not too OTT either, a more natural, lightweight look you could easily try to pull off as your own peepers. “Yes, I woke up looking like this”.

Another thing that impressed me about the Cherry Blooms eyelash extensions is that they’re very easy to remove – all you need is warm water, which causes the lashes to soften and melt without hideous panda eyes. They’re also all natural and non-toxic and so suitable for those with sensitive eyes and contact lenses.

Cherry Blooms also claims the lashes are water-resistant, so won’t smudge or run and are cry-proof, laugh-proof and sweat-proof too. Not that I was about to sweat on them – I took mine straight out for a night on the town, batting my pretty, new eyelashes at anyone within sight.

Purchase them via www.luluandlipstick.com. And for more information, visit www.CherryBlooms.com.au.

Eyelash images via cherryblooms.com

December 5, 2014

Business Dynamo Brings Cult Beauty Brands To Australia

Want highly covetable, hard-to-get, cult international beauty brands without the headache? Your prayers have been answered beauties, with this week’s national launch of new luxe beauty e-tailer Lulu and Lipstick.

The brainchild of Fleur Madden (pictured) – CEO of award-winning national PR and brand experience agency, The Red Republic, and graphic design studio, Design by Republic – Lulu and Lipstick was created to combat beauty aficionados’ frustration at not being able to get cult brands shipped to Australia.

Lulu and Lipstick stocks thousands of cult beauty and skincare products from around the world such as: Anastasia Beverley Hills Brows (pictured); Pink Holiday Lipsticks from NYC; Tata Harper, 100 per cent natural and non-toxic skincare from NYC (pictured below) and Lime Crime, cruelty-free lipsticks from LA.

Velour Lashes – the original mink lashes which Beyonce and J-Lo famously wear – are also available on the site, along with Cherry Blooms, the leading fibre lash mascara.

makeup tips, cult beauty brand, beauty etailer

But wait, there’s more: Lulu and Lipstick also sells celebrity cult skincare range Derma Doctor; UK skincare sensation Beetox – the natural alternative to Botox; Ayurda Skin Care – an organic, hand-crafted range with Ayurvedic principles; Mermaid Shampoo and Conditioner (because who doesn’t want beautiful mermaid hair) and Miss Jessie’s hair care from NYC – a leading US product for curly hair.

makeup tips, cult beauty brand, beauty etailer

It’s a busy time for Fleur, 34, a business dynamo who is also currently a Queensland finalist in the soon-to-be-announced Telstra Young Business Woman of the Year Awards.

Fleur, who founded The Red Republic – formally known as Red PR – in 2003 at the tender age of 23, has always had a passion for beauty. “I spend a quarter of my life at the beauty and hair salon, my hairdresser is one if my closest friends and I believe when looking to open any business you have to have a passion for that industry,” she says.

“One of the consumer industries we specialise in at The Red Republic is health and beauty PR, so I’ve worked closely with other beauty businesses in helping build their brand and drive traffic and very much seen first-hand where the opportunities are to enhance the brand and customer experience.

“I think the biggest mistake companies make is not investing in their online as much as their bricks and mortar – we live in a digital world and your website is as big an asset as a physical shop. If anything it’s bigger as it makes you global! By all indications, online shopping continues to grow while traditional retailing figures are declining, so I’m confident there is growth potential in the industry.”

Now Fleur, who has lived and worked in the US, is delighted to give women access to stunning beauty products she once had trouble getting herself. “I fell in love with so many cult brands that I couldn’t live without, only to return home and find out most of these brands would not ship to Australia – this is when Lulu and Lipstick was born,” Fleur says.

“It’s important to me that Lulu and Lipstick is about a brand experience. You may never walk into my shop, but you will buy from us on your computers, your phone or your tablet, and I want all of our customers to feel part of our world through our beautiful packaging, our signature range of make-up bags and brushes (pictured below) and our already strong online community.

“I believe this is where a lot of online stores fall short.”

Lulu and Lipstick HQ’s philosophy is built on old-school glamour: for women to enhance what god gave them, with products from all corners of the globe. “We believe it is always better to be overdressed than under,” Fleur says. “We believe in bright lips, shouldering eyes and rosy cheeks, just not at the same time.

“We believe in thick, dark lashes, even if they aren’t your own. We believe in loving deeply and finding a love that ruins your lipstick, not your mascara.

“We believe in nude high heels and Spanx are the very best invention and we believe NYC and Paris are always a good idea. Lulu and Lipstick is all about offering something special and unexpected.”

The e-tailer, which also has a passion for natural products, will continually source and add other new brands to its line-up. Watch this space! Visit www.luluandlipstick.com.

makeup tips, cult beauty brand, beauty etailer

September 19, 2014

Beauty Lowdown – The latest in the best beauty products

Hair Raise

Need a lift in the hair department? We say yes to Charles Worthington that is. He knows what is going on with his reformulated Big Hair range – for the big hair lover in you. Smells divine and so uplifting! Try the Volumising Mousse, ($12.95). This hot product is so easy to use with its extra-thin nozzle you’ll find it even easier to get into the base of the hair for that much needed lift!In Your Dreams

This is definitely for those of us who spend a small fortune (and are happy to do so) on their beauty routine. This will be a trifle for you types but for a mere $605, Guerlain’s Serenissima Absolute Skincare Concentrate is the word on ultra, ultra skin care. This product is a high-performance moisturiser that contains their famed blue/gold essence. This product will apparently suit anyone who wants to prevent or even deter any signs of ageing. Put simply it replenishes the moisture content in the skin by smoothing wrinkles and fine lines. We reckon anything that slows the ageing process is well worth it!

Issey perfect

If you are a committed Issey Miyake L’Eau d’Issey devotee then you are going to love his long-awaited bodycare line. Check out his Soothing Night Fragrance ($100). Rub this all over your body before you crawl into bed and you are promised a restful and sweet scented sleep. Can’t ask for more than that can you?

The eyes have it

Haven’t you always been told that your eyes are the windows to your soul? If this is the truth, then why not splurge a little on eye care. You’d better hurry and grab Olay’s brand new Revitalizing Eye Gel, ($16.99). This little jar of magic contains provitamin B5, cucumber and witch hazel extracts, which will leave the skin around your eyes looking smooth and wrinkle free.

Get Scrubbing

The golden rule in when it comes to applying fake tan is to scrub beforehand. Scrubbing leaves the skin clean and will ensure its suppleness and softness stays even after the fake tan is applied. We suggest Crabtree & Evelyn’s Reviv Salt & Honey Scrub, ($19.95). It literally leaves your skin smooth as silk and smelling exactly like honeycomb. Almost good enough to eat!

October 2, 2002