Because no one’s looking at what the groom’s wearing.
Because no one’s looking at what the groom’s wearing.
With the worst of winter hopefully behind us, it’s time to embrace the sun and plan that spring wedding. If Prince Charming finally popped the question and you’re on the hunt for your perfect wedding gown, White Lily Couture style director, Alera Kingham, has the perfect advice!
Alera believes brides-to-are spoilt for choice and stunning trends are headed to Australia from Europe’s bridal runways as early as August this year. From stunning pastilles and soft floating fabrics to sexy backless gowns, there is something for every bridal style.
International designer’s 2016 collections heavily feature gowns with structured bodices made from soft, floaty fabrics. The return of fabrics such as crepe and georgette bring a soft, romantic look to a classic fit and flair and ball gown wedding gown. For a structured gown with a difference, Pronovias has released a beautiful collection channelling this trend.
Pranette by Pronovias
Party at the back
Sexy backless gowns are making a comeback! Brides looking for a sultry yet wedding-worthy gown should check out Enzoani – their simple gowns with stunning embellished details draw attention to a curvy bride’s best assets. Enzoani’s beautiful beading and lace finishes make for simple gowns perfect for a modern, sexy bride.
Harrison from Enzoani and Blue by Enzoani
In addition to classic ivory and off-white hues, designers for 2016 are playing with soft, neutral shades. Colours like caramel, nude and cocoa are a sophisticated and contemporary way to wear colour with a bridal edge. Mori Lee has released a beautiful new selection of neutral tones in bridal-wear for this coming season.
From a dreamy tulle train to a dramatic detachable over-skirt, designers are loving layers! Adding extra material turns a simple gown into a statement and creates an angelic bridal look. Augusta Jones’ collection features a number of dresses that can be transformed by adding a beautiful skirt.
Gowns paired with the Sasha skirt by Augusta Jones
This is such a delicate and feminine trend. While dainty floral embroidery has come around in waves, 2016 will see no restraint with three-dimensional embellishments adorning bridal gowns. This trend is perfect for brides chasing a bohemian look.
Ilari by Pronovias
For more expert insight from Alera, check out @whitelilycouture on Instagram.
We’ve all seen enough reality TV to know that finding your perfect wedding dress can be daunting. To help find that dream wedding dress, we asked White Lily Couture Style Director Alera Kingham for her top tips to saying yes to the dress, sans tears and tantrums!
Don’t overwhelm yourself
Trying on thirty gowns in one morning might sound like the perfect plan but you may end up confused and unable to commit to one dress. Start your search by creating a Pinterest or vision board which reflects your taste and budget.
Shop when you’re ready to buy
When you make your appointment be clear about your wedding date. Browsing for ideas more than a year ahead isn’t always the best option as bridal seasons change frequently. We recommend shopping 8 months out because most gowns are made internationally and have a 5 month minimum lead-time. If you are a bride in a hurry don’t panic, make an appointment to check out the Augusta Jones collection from the UK.
Keep an open mind
Try on different styles, it’s often the gown you’d never think of trying that makes you feel like a bride. Trust your stylist to find you the perfect dress because sometimes gowns that look iffy on the hanger can be a knockout on you.
Make your opinion number one
Choose a maximum of four people whose opinion you value most to help you find the perfect dress and remember while family and friend’s opinions are important your vote counts the most.
Trust your choice
If you find ‘the one’ during your first appointment it’s not a bad thing! Saying yes to the dress is not meant to be difficult and the first dress you try on is often the dress you can’t stop thinking about. Once you have found the perfect gown, don’t confuse yourself by trying on more dresses, arrange your fittings and enjoy shopping for shoes and accessories!
For more expert advice check out @whitelilycouture on Instagram and Facebook.
Image via When Elephant Met Zebra
Getting hitched this year? And are you on the hunt for your dream wedding dress?
Peak wedding season is fast approaching; you might want to heed the advice of go-to wedding expert, White Lily Couture’s Alera Kingham who has 11 years industry experience fitting brides from all over Australia.
Alera, 31, (pictured), owner and style director at White Lily Couture, at prestigious Brisbane shopping precinct, Park Rd, Milton, is a certified wedding consultant and is also armed with a diploma in interior design. So, you know she has an eye for detail, but Alera says her best asset is “life experience”.
The bubbly redhead lives and breathes all things nuptial and told me she has channelled her love of love into changing lives, one white dress at a time, via her bridal boutique – one of the largest in Brisbane.
“I’m an entrepreneurial, detail-focussed kind of person,” she says. “I found out during my days as a wedding planner that this perfectionism really worked to my advantage. It was when I really paid attention to all the little things that come together to make for a truly amazing wedding. I think this translates even more so today in my role as style director at White Lily Couture.”
Now, when it comes to the all-important task of choosing your perfect gown, Alera says it’s all about “trusting your instincts.”
“We see hundreds of brides each month and the ones who have the most enjoyable time are the ones who give themselves permission to feel each gown,” she says. “It sounds a bit airy-fairy I know, but connecting emotionally to your dress is one of those experiences which you don’t understand until it happens to you.
“It’s always helpful to have an idea in mind of what you see yourself wearing on your wedding day. This will allow your bridal consultant to best select gowns for you to suit your vision. In saying that, the best way to ensure you feel a million dollars is to be open-minded to something you may not have imagined. Often these are the styles that make you feel like a bride while keeping your personal style in check.”
White Lily Couture caters for both traditional and unconventional brides and reflects bridal trends and a hand-picked range of designer gowns from around the world. Labels in-store include Pronovias, Mori Lee, Augusta Jones, Ronald Joyce, Madeline Gardner New York and Victoria Jane.
In addition, Enzoani’s latest collection is now available to brides-to-be at White Lily Couture. The coveted collection has been fast tracked from the US and is perfect for discerning brides who favour stunning silhouettes and exquisite, hand-stitched details, Alera says. So, is unconventional bridal couture a hot, new trend?
“In our times, almost any bride could be considered unconventional,” she says. “I think as women we all want to make our mark that allows us to stand out from the crowd and what better day than our wedding day?!
“It’s not what I would call a trend as such, but more a reflection of our modern times. We see just as many off-beat brides each week as we do traditional ones so I think there will always be a mix of the two.
“We’re so excited to be the exclusive stockist for Enzoani (pictured) here in Queensland. This stunning collection is very fashion-forward with an edge which our brides are loving. We also exclusively stock Augusta Jones which is a gorgeous collection for the more traditional bride. Their use of French lace is divine.”
And when I ask Alera how she copes with her fair share of bridezillas, she’s customarily sweet and diplomatic. “Brides are like any consumer really, but their expectations are much higher. This is one of the most important garments of clothing that we will wear in our lifetime so it is crucial that we get it right! As style consultants here at White Lily Couture, our focus is understanding our customer’s vision and finding the dress to not only meet that vision, but exceed it. If we get it right, it’s the best feeling ever!” she says.
“The thing I love most about what I do is seeing passion put into practice. I’m really fanatical about customer service and providing our brides with an extraordinary customer experience so it’s a thrill when we see that happening in real life,” she says. “The hardest part for me is getting lost in the details. I have to force myself to step back and look at the big picture sometimes!
“My main focus is to provide brides with an exquisite range of wedding dresses, in a luxurious setting with unparalleled service. It’s the little details that make White Lily Couture memorable. We love going out of our way to help brides find ‘the one’ and even provide iPads with Skype for brides with friends and family who can’t make the fitting.
“I just love that regardless of the stressful times, we share a part of someone’s happiness and that makes it all so worthwhile.”
Alera’s Top 5 New Bridal Trends
Planning a winter wedding? The snowy season can add a certain atmospheric charm to your nuptials. While most people equate a cold and wet wedding with a nightmare, just think of a warm and cosy ceremony and even cosier wedding night by an open fire. Here are a few of the hottest winter wedding dresses this season.
The princess dress
A lot of people imagine a princess dress to be the Disney kind with a big full skirt and a sweetheart neckline. However, the real princess – like the Duchess of Cambridge, or Princess Grace of Monaco – tend to opt for the conservative, and elegant sleeved gown. Take a look at the following by Rosa Clara.
The sweater dress
Thanks to Olivia Palermo, the sweater dress is all of a sudden a big thing. Two-pieces also dominated the catwalk in the fall 2015 bridal fashion week. So why not walk down this aisle in a skirt and sweater this winter?
The wedding coats and capes
You can wear whatever you want underneath, but for those outdoor photos you will need something to keep your back, chest and shoulders warm! Try a long and elegant coat, a cute shrug, or a fairytale cape.
Images via brides.com, boho weddings, blossomb.wordpress.com, wintergraffiti.com, pinterest, hello.com, nordstrom, buzzfeed, rosa clara
With the annual Fall 2015 bridal fashion shows wrapping up recently, there were a number of fashion, hair and makeup trends that made us all swoon in joy. With stylish brides such as Kim Kardashian West, Olivia Palermo, and Amal Clooney all walking down the aisle this year, there is no doubt that the buzz for next year is definitely high on our radar.
Take a peek at just a few of our favourite looks from the week that was:
Trend: Slip dress
The return of the slip-dress has finally made it back to the bridal scene, with models walking down the aisle in a crisp white dress. Badgley Mischka took this to another level by adding a hand-made chantilly lace dress over the top.
Trend: Embroidered veil
Where: Claire Pettibone
We can’t forget about the veil, can we? Claire Pettibone sent her ideal bride down the runway in a heavily embellished veil which was inspired by the style of the late 1920s. The longer, the better!
Trend: Cap sleeves
Dyamnic fashion duo, Marchesa are always pushing the boundaries with their elegant designs, and this cap-sleeved gown is one of their best yet. The simple silhouette is perfect for any day or night-time nuptials, and can be worn with some of your favourite sterling silver or gold jewellery.
Where: Reem Acra
There is absolutely no doubt in our minds that Reem Acra was one to watch at the 2015 Bridal showings in New York City. Extremely detailed embellishments were one of the biggest trends, but the two-piece wedding dress really took the cake! Paired with an elegant up-do and understated accessories, this has to be one of the best looks of the season.
Images via Vogue, The Lane