Businesswoman

Top 5 Rules To Success In Business

For many women creating and running their own business provides greater flexibility, independence and fulfilment than a traditional 9-5 job. The great thing is that anyone with an idea and the determination to pursue it can become a successful entrepreneur if they take the right steps. Finance entrepreneur Michael Kodari, founder of stockbroking experts KOSEC-Kodari, shares his top 5 rules to success in business.

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  1. Integrity – Do as you say

If you ever commit to doing anything make sure you act on it, whether it is big or small. We have to act upon the promises we make, otherwise we become powerless.

  1. Trust Yourself – Believe in your vision

Be certain and confident, trust is the first thing that has to be established within yourself and others to move forward.

  1. Who do you want to be?

Your presence is shaped by your inner thoughts. Have a winning mindset.

  1. Don’t be afraid to fail – To become successful you might fail many times

Success will bring challenges and will continue to test you, be ready for it!

  1. Do not listen to others that are negative or may put you down

Do not ever listen to people that say you can’t, prove them wrong! Do not allow others to suck the energy and life out of you, surround yourself with positive individuals that add value to your life and get the best out of you.

  1. Work extremely hard

Be intense! Focus your energy on one task at a time! Have complete focus and confidence in what you do and I will guarantee you will succeed.

  1. Help others get to where they want to be!

Do not be selfish, give as much as you can to family, friends and society. By doing so, you will receive more than you could ever imagine. Have good intentions and treat everyone with respect!

By Michael Kodari, founder of KOSEC-Kodari Securities, and one of Australia’s prominent experts in the stock market.

March 30, 2015

Edible Blooms Celebrates 10 Years Of Gifts From The Heart

As human dynamo, businesswoman Kelly Baker-Jamieson, Managing Director of The Edible Blooms Group, gears up for her company’s big, 10-year birthday celebrations next year, she shares the secrets to her amazing success.

Kelly, 37, is the brains behind Australia’s original chocolate bouquet company, Edible Blooms, via www.edibleblooms.com.au, which opened its colourful doors in Brisbane in 2005.

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A unique concept in the Australian market, Edible Blooms began with a range of just nine blooms. Now, it offers more than 100 unique gifts, playing an active role in people’s important and emotional events and milestones – everything from Halloween to housewarmings, cheering up sick loved ones in hospital, celebrating reunions between Aussie soldiers and their loved ones, wedding proposals and more.

A family-owned and operated business, Edible Blooms “come from the heart, are handmade with love and are delivered with happiness,” says Kelly.

Edible Blooms, businesswoman, women in business

Happy almost-10th birthday. How has the company grown and developed in that time? Thank you! We are getting close to our big, ten-year celebration and really excited about where the company is heading and also investing time reflecting on what we have achieved in our first nine years of business. Edible Blooms started as a unique idea with big visions of delivering a consistent and high-quality gift service across Australia. Beginning with just me, my sister joined me in the first year as my business partner and we have since grown to a busy team of 35 people and multi-million dollar sales each year.

How many stores do you have? We have five stores – Brisbane, Sydney, Melbourne, Adelaide and Auckland. In 2015, we will be opening a sixth location in Perth.

How did you start the business? I started Edible Blooms with optimism and also a touch of naivety – I didn’t question what could be done, if I had an idea I just did it. To get the business rolling, I used my personal savings of $20,000 and committed to a commercial lease from day one. I traded in my car for a purple delivery van and set up a full ecommerce website to accept orders. In the beginning we had more phone orders, but quickly saw a trend towards online purchases growing and so invested as much as we could developing our online presence.

As MD, what do you love most about Edible Blooms? I love that we make people happy every day – we are part of our customers’ special life moments, ranging from welcoming new babies into the world to celebrating anniversaries and saying heartfelt thank yous. It’s a privilege to be trusted by our customers to deliver these messages with a personally selected edible bouquet.

What are some of your proudest moments or milestones on your path to business success? I think the turning point where we knew we were doing something pretty special was in 2009 when we were awarded Telstra MYOB Small Business of the Year for Australia. We were so busy with our heads down working hard towards our vision that we hadn’t taken the time to look up, celebrate and reflect that we had created an amazing business and workplace for our team.

Winning this prestigious award gave us a lot of confidence to keep going and also the credibility with our corporate clients that they could trust us with large orders to thank their suppliers, staff and clients with edible bouquets as a point of difference. As our corporate clientele has grown, we consistently get a “wow” from our clients that they’ve received so many more thank you messages from sending their gifts than ever before. We take our job of making our clients look good seriously.

Edible Blooms, businesswoman, women in business

Do you juggle business and motherhood? Yes, since starting Edible Blooms at 27, I have married and had two children. It is a juggle, but being a business owner means that I can determine when I work and when I spend time with my family. Often this means late nights catching up on work when I spend time with my children during the day, but the flexibility really helps to make the most of all of my children – Edible Blooms is definitely one of them!

What new challenges lie ahead? We continue to grow at a strong rate year-on-year, so there are always new challenges. However, my personal challenge for the year ahead is focusing on the personalisation of our gifts for our clients. We already offer personalised gifts for our corporate clients with logos incorporated and custom colours, but we are keen to introduce these special options for every customer so watch this space – designing your own creation is just around the corner!

What other businesswomen do you admire? Where do I start?! So many women inspire me daily and on the weekend I was fortunate to be invited to speak at the League of Extraordinary Women’s 2014 conference “Run the World” which profiled nine entrepreneurial women sharing their stories, mine included. This was an incredible day and every speaker inspired me and motivated me to reach higher – from Jodie Fox of Shoes of Prey to Abigail Forsyth from Keep Cup and Jane Lu of Showpo.

What advice would you give other businesswomen? The key piece of advice I have, especially to those women keen to start up their own venture, is that your speed to market is becoming increasingly important. You can’t wait to perfect every part of your concept, you need to launch it as soon as it’s close to ready and listen to customer feedback. Today’s business environment is all about listening to customers and consistently refining and improving your offering. If you spend too much time behind the scenes before going live, chances are that 20 other people will beat you to the starting line and have captivated customers by relaunching an improved version of your concept before you even start.

Edible Blooms, businesswoman, women in business

What are some of the biggest business mistakes you’ve made? In my “get it done” mentality, I invested heavily in a VOIP telephone system for the business a few years ago that was too sophisticated for our needs. It cost a lot to unravel and I went back to my tried and true simple solution and have never looked back. Never overcomplicate something that can be simple!

Have you had to overcome any major obstacles? When the GFC arrived in 2008, we had committed to a new office building purchase, moving all of our systems to an expensive cloud based ERP system and also purchased our first server. Just as we had started to get in front, we were hit by our first slow-down in sales since opening the doors. After an initial freak out, we rationalised a strategy of developing a large “under $5” gift range and managed to keep our top line sales growing by 30 per cent through that tough time. Whenever a major obstacle comes along, it forces lateral thinking to create a solution and I find that we are always stronger for it.

How do you stay inspired? By surrounding myself with positive people and on my office wall in front of me I keep lots of inspiring quotes and messages to keep me smiling and focussed.

Do you have any business mentors? Yes, mentors are really important. You need to find mentors who will ask you the tough questions and keep you accountable. If your mentor only gives you positive feedback, find another one! They should make you feel uncomfortable and continually question what and why you are doing things.

November 2, 2014

Top Tips For Women In Franchising

Thinking about owning your own business? Consider buying a franchise – you’re in business for yourself, but not alone which can offer peace of mind and a bit of extra confidence when taking the leap and becoming a business owner.

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In a nutshell, this is the essence of franchising; being a part of something bigger and more experienced. You’re working with a known brand and a sound business model with access to support networks and a strong marketing strategy. It’s the perfect solution for those who want the opportunity to own their own business, but may not have the confidence, capital and know-how to start something from the bottom up.

Buying into a brand with an existing presence and loyal following means a large part of the foundation work is done. But that’s not to say the rest is easy… success does only come if you work for it!! And there’s much planning, budgeting, forecasting and decision-making involved in ensuring your slice of the franchising pie is a fruitful business.

For many women who are also aspiring business owners, franchising is an attractive ‘tried and tested’ option, and many women often see success in the franchising game!

Why?

  • Women are often great organisers! They know how to plan and prioritise and have an eye for detail.
  • Multi-tasking comes naturally to females. Women are quick thinking, improvise and are comfortable with adapting to make things work.
  • Believe it or not, women in business tend to be more financially conservative than their male counterparts! This means starting small and taking baby steps in growing their entity – a pretty sound approach for purchasing, owning and operating a franchise business.
  • Women are generally pretty open to building business relationships and aren’t afraid to tap into the wider community, including other franchisees.

You might be on track to look at franchise business options, but there are some considerations from those already in the thick of the franchising game, suggest to women who are considering going down this path:

Research

Look at options and business offerings that match your passions and your personality. If you enjoy fitness, maybe a gym franchise is a fit for you. But don’t go into motor spares, if fashion is your interest.

Remember, franchising is a long-term business prospect. Make sure what you choose is something you’re happy about so that you’re energised to make it work, especially during the down times.

Be a facilitator

Help create and maintain a positive business culture. Look to fellow franchisees as part of a wider team, rather than competitors. It will help you (and the overall franchise system) grow! And you know those organisation skill sets – use them!

Ask for help

You have the networks and resources available to you for guidance, so utilise them! You’re not expected to be able to do everything, so focus on your strengths and hire a team for their expertise (and perhaps any of your own weaknesses). Don’t be afraid to bounce off other experienced franchisees for their guidance.

Think outside the box

The beauty of franchising is that you do have support and formal planned activities, but you also have the freedom and I suppose responsibilities to implement your own ideas that really make your part of the business your own. Do this, but do it within the framework of your brand… Anything that’s worthwhile will garner support from your franchisor.

And as history has it, some of the most successful franchise brands have women working with them… so we say what are you waiting for?

Visit ffco.com.au for some great franchising tips and business opportunities with Franchised Food Company including brands like Cold Rock, Trampoline Gelato, Pretzel World, Nutshack, Mr Whippy and Europa Coffee.

Image via imgkid.com

October 20, 2014