“My heart doesn’t see race. Love has no age limit. We all have different religions, but we have universal love as well.”
These are some of the powerful messages delivered in a new campaign by the Ad Council that aims to draw attention to “implicit bias” and forces us to look beyond superficial qualities.
The 3-minute video for ‘Love Has No Labels’ sees significant others including friends, lovers and siblings, pose behind a giant x-ray machine in Santa Monica, California. The audience then watches on as skeleton’s dance, embrace and kiss, before each pair walks out in front of the screen to reveal their identity and differences to the crowd.
Some of the couples are gay, some have different races and others are of different religions and age. Throughout the video the audience’s reaction is also captured and shows humanity at its best as they celebrate each pair’s diversity. At one point in the video a male couple and their son walk out onto the stage, saying: “Our family is no less than any other family.” The response from the audience is heart-warming as they applaud and cheer.
“Many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability,” says the video’s YouTube description.
“This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice – called ‘implicit bias’ – has profound implications for how we view and interact with others who are different from us,” it continues.
“The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.”
The video – which was was uploaded on Monday – has since gone viral with over 11 million views and hundreds of thousands of shares.
John Hardy announced that Cara Delevingne will be the face of the brand’s new advertising campaign. The shoot took place in Bali, the birthplace and home of the John Hardy brand, by internationally renowned photographer and film director, Sebastian Faena under the creative direction of advertising guru, David Lipman.
John Hardy was founded in Bali in the 1970s and has established itself as a pioneer of Sustainable Luxury, with its unique handcrafted jewelry collections available in 27 countries and regions around the world.
John Hardy’s CEO Damien Dernoncourt said:
“It was natural for us to bring Cara and the entire production team to Bali so they could experience and capture the soul of the brand and express it in iconic images. We envision this campaign as an artistic expression of our brand’s essence, paying homage to our rich heritage and at the same time creating a bold, modern vision for the brand. Cara, like John Hardy jewelry, is one of a kind. Her independent and irreverent nature personifies the ethos and spirit of our brand.”
The campaign featuring Delevingne and Canadian male model Simon Nessman was shot in the pristine natural surroundings of Amankila in East Bali by Faena, who is known for his bold dramatic photographs that speak volumes to his passion for creating visual narratives filled with emotions. Alongside Lipman and Faena, the team included industry veterans Bob Recine, Sara-Jane Hoare and Tom Pecheux.
Delevingne described the experience as “a true adventure” saying:
“The team was amazing to work with, the energy and creativity was incredible. The shoot was so raw and now I don’t want to leave.”