Yep. This is the world we live in.
If you’re looking for love chances are you’re not going to find it on Tinder, with a new study revealing that a large proportion of users aren’t actually single.
Just how many, you ask? According to research conducted by Global Web Index, a whopping 42 per cent of potential Tinder partners are already in a relationship, with only 12 per cent of them reportedly admitting to it. What’s more, 30 per cent of them are married! As if the dating game wasn’t already depressing enough.
The app, which launched in 2012, has become an incredibly popular dating platform with a reported 50 million users every month; 12 million of which are matched every day. When looking at those statistics it’s cringe worthy to think that nearly half of these people are lying their way into people’s lives, or worse – their pants.
Tinder has since responded to the findings, saying it’s a “totally inaccurate depiction of Tinder’s user base” because it doesn’t have access to “real data on our millions of users worldwide.”
However, Global Web Index are standing by their study, and insisted in a statement that it’s the “largest on-going study into the digital consumers.” They continued: “Tinder’s assertion that our methodology is severely and fundamentally flawed is simply not correct. We only publish statistically robust numbers, and self-reported survey data is widely recognised as an effective way of understanding consumer behaviour.”
The study also revealed that Tinder is dominated by men — hardly a surprise if you’ve ever used the app — with a 60 to 40 ratio when compared with female users. So does this indicate that the platform shouldn’t be used for serious dating purposes? Sure, if you want to look at the glass half full 58 per cent on Tinderers are still officially single, however it’s still a worrying concept to come to terms with if you are in fact looking to find your perfect match.
Our advice? Proceed with caution.
Have you ever had a bad experience on Tinder?
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