New Luxury Beauty Concept Unveiled For Domestic Airports

Domestic travel is about to get a whole lot more glamorous thanks to the opening of a new innovator in fragrance and cosmetics retail, the AMUSE Beauty Studio.

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The airport-based beauty concept will see luxury, shop-in-store experiences from world-renowned brands including Tom Ford, Hermes, M.A.C Cosmetics, Kiehl’s, Jo Malone, Clinique and more. In addition, top-end fragrances on offer include Creed, Penhaligon’s, Paco Rabanne, Robert Piguet and Amouage.

Opening at Sydney Airports T2 & 3 Airports this month, followed by Melbourne in August, the boutiques concept will also roll out nationally and in New Zealand shortly.

beauty, luxury beauty brands, domestic airports

The Hermes store-in-a-store concept is the first in Australia and only the second in the world. In addition to the luxury brand’s classical product selection, the concept will see the Australian arrival of their coveted candles and home fragrance products; the first time such items have been available for purchase outside a Hermes concept store.

Similar store-in-a-store concepts will be offered for Tom Ford, Jo Malone, Bobbi Brown, M.A.C Cosmetics, Benefit, Kiehl’s, Lancôme, Clinique and more.

Developed specifically for the travel retail environment, AMUSE Beauty Studio is aimed at enhancing people’s travel experiences. The stores will offer complementary services such as express makeovers and nails and brows tidy-ups so busy travellers have no excuse not to look their best.

beauty, luxury beauty brands, domestic airports

Created by LS Travel Retail Pacific, AMUSE Beauty Studio’s goal is to “make beauty personal” with a sleek store design, says the company’s CEO Matt Mercier.

“We continuously strive to innovate and identify bespoke retail opportunities to enhance our customer’s travelling experience, and AMUSE Beauty Studio is exactly that,” Mr Mercier says. “It’s the first of its kind in Australia offering sought-after prestigious and global brands in a sleek and sophisticated environment and brings with it a world-class retail experience.”

What do you think? Would you welcome airport beauty makeovers?

Image via Getty Images

May 21, 2015

Australia’s Most Wanted Family Holiday Spots

Time to book your family holiday, but you don’t know where to go? Beaches, fun parks, cities, bush, snow – Australia has so much to offer that it’s no wonder you’re finding it hard to choose! Take some inspiration from other Australians, who have shared the destinations they’re most likely to visit in the next 2 years.

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The most wanted state

A recent Ray Morgan research found that 46% of Australian families would like to go to Queensland for their holidays, closely followed by Victoria (45%) and NSW (43%).  The Sunshine State provides everything the families are looking for – beautiful beaches, plenty of outdoor fun, warm weather and theme parks. It also has a great choice of family-friendly accommodation with parents’ favourite feature, kids’ clubs.

The most wanted destination

As far as individual destinations go, here are the top 5 winners as revealed by Ray Morgan Research:

5. The north coast of NSW

This is a perfect choice if you want a beach holiday and lots of outdoor action. Popular activities include nature walks, diving and whale watching.

4. The Great Ocean Road

Want to take a road trip? Look no further. The Great Ocean Road is one of the world’s most spectacular coastal drives, offering both natural beauty and cultural attractions, with charming coastal towns where you can take a break along the way.

3. Sydney

If you’re looking for a city-based experience, Sydney offers a range of attractions for families, including museums, beaches, performances and wildlife parks.  The city comes alive in school holidays. There are activities for kids everywhere and lots of them are free.

2. Surfers Paradise

It’s no surprise that Surfers Paradise is close to the top, with so many family-friendly resorts and close proximity to every kid’s dream – the theme parks. You don’t have to wonder how to entertain the kids, take them to a park and you know they’ll love it.

1. Melbourne

25% of Australian families said they would like to visit Melbourne for their family holiday. You definitely won’t run out of things to do there with so many museums and cultural events, and the adult part of the family can indulge in some shopping.

Still struggling to choose your family holiday destination? Here’s something that will help. Close your eyes and relax. Imagine your prefect holiday. Where are you? What are you doing? What are your kids doing (important!)? How are you feeling? Now that you’ve got a better idea of what you want, take your pick!

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April 7, 2015