RACHELALEX Spring Racing Must-Haves

Who else is looking for items to add to their summer wardrobe? Australian fashion brand RACHELALEX has just released their new lookbook and we’re already lusting over the pieces (and how to wear them for the upcoming summer).

Created by sisters Rachel and Alex, the collection has a strong focus on occasion wear and is perfect for Spring Racing and summer cocktail events, which are luckily just around the corner!

RELATED: Spring Racing Fashion Forecast

Stuck on what to wear? We have picked some of our favourite pieces from the new collection, which is set to hit stores over the next few months.

Strapless dress

Make this special piece your spring racing outfit which is the perfect way to welcome the warmer weather. Wear with slicked-back locks or a classic updo with minimalist jewellery.

RachelAlex Resort Collection Must-Haves

Shirt dress

Every girl needs a shirt dress in their wardrobe and this one by RACHELALEX provides a fresh twist to an old classic. The three-quarter sleeves are perfect lengths for all occasions and are so flattering!

RachelAlex Spring Racing Must-Haves

Crop top

A crop top is a summer essential since it’s so easy to style with almost anything. This vibrant blue colour in a navy pleated print makes for a stunning statement piece.

RachelAlex Spring Racing Must-Haves

Spaghetti-strap dress

Don’t be alarmed, we have just found the perfect dress for spring racing season! This stunning dress is flattering for all skin tones and falls beautifully around the hips and waist.

RachelAlex Spring Racing Must-Haves

Sleeveless dress

Finish off your spring/summer wardrobe with this stunning sleeveless dress. The colour is on-trend for the warmer weather and would look amazing with heels, flats, or anything in between.

RachelAlex Spring Racing Must-Haves

Designer Watch: Karen Wohlsen Of indyK

Up and coming fashion designer Karen Wohlsen launched her namesake label, indyK, in February, 2015. indyK is a brand dedicated to the effortlessly chic woman and is made from light fabrics that are quick and easy to wear.

RELATED: 5 Must-Have It Bags of 2015

Her bright leather bags and cuffs are a great addition to any outfit, from a summer festival to your everyday dressing. Karen gives us her top tips on living a well-rounded life and showing personality through your wardrobe.

How did you start indyK? 

I started by making clothes for myself and as I started making them, friends liked what I was wearing, then I made some for them. It all happened very organically and effortlessly, which is the ethos by which I run indyK also.

New Designer To Know: Karen Wohlsen of indyK

What’s the best way for women to showcase their personality through style in the corporate world? 

The best way in a corporate world is to make sure you dress for the job and while corporate dressing can sometimes be bland, it is important to have an element – whether the shoes, the accessories, the suit, or the shirt – to reflect an aspect of yourself.  If you love colour, the easiest way to add a splash is through your accessories or your makeup. If you’re ever unsure, don’t be afraid to ask your HR department if the colour ways you’re incorporating work within their uniform policy.

Which women inspire you and why? 

I love strong, fiercely independent women with great style. Rosa Parks, Emmeline Pankhurst, Emma Stone, Diana Vreeland, Coco Chanel, Mary Quant, Angelina Jolie… These women have all empowered their femininity and other women through their various endeavours and risk-taking, and should all be admired.

New Designer To Know: Karen Wohlsen of indyK

One handbag for always, or multiple handbags for different occasions? 

Multiple handbags for different occasions and looks!  The bags and shoes make an outfit.

How do you support other women? 

I celebrate their successes and I am there to help them when they stumble. I’m also the first to pop the champagne on a Friday and debrief about my week with girlfriends.

New Designer To Know: Karen Wohlsen of indyK

How can women become confident and sure in themselves and about their life path? 

One of the hardest parts of being a human can be having confidence in your life choices, especially when we’re (luckily) surrounded by so many options. I find a glass of wine and a notebook and pen writing out your life goals and dreams is a nice way to start, and then breaking down those goals and how you can reach them makes them more manageable. Ultimately, if you have any doubt or are feeling negative about something you’re doing or portraying, it’s worth taking a step back and looking at why that is and then making changes until you feel happy again.

What is your one tip for wellness? 

Touch everything you do with love. Always come from a place of love and if something feels bad, surround it with love and release it.  This goes for family, food, exercise, relationships and work.

Abrand Denim Winter Outfit Ideas

Just because the winter weather is coming around, doesn’t mean you should be living in tights and tracksuits! Abrand presents a fresh, new way to stylishly wear your denim all year round. So, if you’re looking for a way to re-vamp your winter wardrobe, then this label could be just what you need.

RELATED: How To Style Distressed Denim

Launched in 2013 by Melbourne based denim house Three by One, Abrand blends design with impeccable fits and superior quality to create a collection where originality meets timely style. The new winter collection titled Repent is all about the darkness which exists inside all of us – “the best sinners are those who repent. We celebrate that darkness, we are inspired by those who are truly black – the rebels, the fighters, the poets, the painters who use their darkness to create something great.”

Abrand Denim Winter 2015 Campaign

As an independent brand, the label draws inspiration from these people and these values in their denim; traditionally the warp – which is the lengthwise top layer of vertical yarn –  is dyed indigo, whilst the weft – the horizontal yarn – is dyed white. Abrand’s Repent range sinfully goes against tradition by dying the weft black, resulting in truer, darker colours.

Featuring a strong collection of classic denim pieces, you’re bound to find something which fits seamlessly into your wardrobe. So, here is a couple of our favourite picks:

Blue jeans

High skinny jean, $99.95

This is the perfect pair of jeans since it sucks everything in, and can be worn from morning to night. A cosy turtleneck jumper and sneakers is best for the day, while something a little more sophisticated such as a blazer and heels works best for the evening.


Black coated jeans

Blade Runner, $129.95

For more of a serious look, why not try the coated style? It features a high rise skinny leg with a black wax finish and zippers on the ankles, meaning you can easily alter the length to suit your choice of footwear.


What are some of your favourite styles this winter?

Interview: Belinda Glynn of OnceWas

As one of Australia’s most coveted boutique labels, OnceWas, embodies everything a modern woman could want: Style, sophistication, and most of all, a versatile wardrobe.

RELATED: Stance Socks – Punks and Poets Blogger Preview

SHESAID had the wonderful opportunity to chat with OnceWas Creative Director, Belinda Glynn about her beginnings in the fashion industry, must-have pieces for winter, and some wise words for up-and-coming designers.

How did you first get started in the fashion business?

Having always wanted to work in fashion from a young age, I first started at a local fashion house and practically offered my services for free. I was happy just to get the experience and begin to understand how the industry works. I started from the bottom up and really worked hard to develop a thorough understanding of the industry.

Having developed ranges for the likes of Sportsgirl, Husk, Witchery and Country Road, I really began to come into my own in the design process and now as the Head Designer of OnceWas am able to produce collections I love and would wear everyday.

What are some of your must-have pieces for the autumn/winter season?

I’ve been living in my stretch leather leggings which are an essential winter staple, extremely comfortable to wear back with a pair of kicks or easily dressed up with a pair of heels. My reversible circular knits, both sleeveless and long sleeve are perfect layering pieces to see me though from autumn into the colder months.

How do you get inspired while designing new items?

I take a lot of inspiration from the everyday women in my life. I listen to what they need and want in terms of aesthetic and wearability. This underpins my design process along with inspiration from art, fabrics and textures. Once I start designing a collection it tends to take on a life of its own.

Interview with Belinda Glynn of OnceWas
Aster Leather Knit Jacket, $399.95

What are some of the best selling items from OnceWas?

Our Aster leather knit jacket, reversible knits, leather panel silk pants & Cruise leather trim silk shirts have been flying out this season.

What advice do you have for young designers just starting out?

I’m not big on handing out advice as I think quite often the best way to learn and grow is from your own mistakes and forging your own path.

One thing I wish I had known when I first started out is that nobody has all the answers, even if they sound like they do. What works for one person may not necessary work for you, so don’t be afraid to take risks and don’t be disheartened by adversity.

Interview with Belinda Glynn of OnceWas

Spill! What’s coming up in 2015… Anything exciting in the works?

We are really excited to be launching our winter collection, Intrepid, which influencer Zanita Whittingon is the face of. This is something we have worked hard on over the last six months so it is nice to see it come into fruition. Keep watch on our social platforms for collaborations with more Melbourne bloggers and influencers in the coming months.

Interview With Gabi Levi Of Eve & Kane

You’ve probably seen their colourful shoes all over social media, but the masterminds behind Eve & Kane have been working on their eponymous label for a number of years.

RELATED: 5 Shoes Making A Trendy Comeback

With mens, women’s, and children’s luxury loafers already under their belt, we spoke to one half of the creative design team, Gabi Levi to chat a little more in-depth about the entire process.

Where did the idea of Eve & Kane come from?

I had been working high end retail management for a while and felt uninspired. I have always been a creative person and into fashion – I would work all week to buy a pair of jeans!

But a lot of the fashion brands out there lacked quality and were unaffordable to the everyday person who wants to look stylish. I pitched the idea to my sister and few months later we launched Eve & Kane.

Interview with Gabi Levi of Eve & Kane

What are some of the main characteristics behind creating the trademark suede loafer?

Comfort is key when it comes to the driving loafer. Ours has always been to make quality, stylish pieces but still ensuring that our price remains affordable – so you don’t have to limit yourself to only one pair of shoes or colour!

And how do you come up with the fabulous colours behind each shoe? They are mesmerising! 

I would love to claim the credit, but we listen to our clients. Many of the colours have been by request from our loyal clients. I do take some creative liberties – for example, reverse cheetah horsehair was all me!

Could you tell us a bit about the design process? Where do you get your inspiration from?

The design process can be long since we are always striving to better our product. Our clients have told us that wearing our loafers are like walking on clouds but we want to make them even more comfortable, which at a certain point becomes challenging. Inspiration comes from everywhere – our clients, street style and my own personal preferences.

I often see something I love but wish it was slightly different, for example it was lighter or had some texture. Eve & Kane is sort of an outlet for those frustrations.

What kind of advice would you give to someone starting out in an industry like yours?

Believe in yourself and find others who believe in you. The hungrier you are the more success you will have.

What’s next for Eve & Kane in 2015? 

We work each day to bring the best products to our clients at an affordable price and will continue to offer new products in 2015. Without giving too much away, you should expect more sneakers, slippers, boots and some crazy colour ways.

Australian Fashion Designers: Dyspnea

The story behind the inner-workings of Dyspnea is pretty short and sweet: Two friends, Rach and Jam met at TAFE and started designing one-off party pieces for themselves and a few friends around Perth, Western Australia.

RELATED: 9 Major Street Style Trends From Fashion Week

Now, just a few years on, they have shown their first collection at Telstra Perth Fashion Festival 2013, another which followed in Paris Fashion Week 2014, and now, their big stand-alone show at Mercedes Benz Fashion Week in less than one months time.

What you can expect from their show at MBFWA is nothing short of spectacular, especially if you’re looking for a few eccentric pieces for your own wardrobe. The collection won’t be short of pink, glitter, fluff and of course some good music to set the mood.

Australian Fashion Designers: Dyspnea

Past collections have also been a hit amongst fashion bloggers around the world, and at home. Shop their pretty pastel pieces from their official website, or similarly a number online stockists.

Australian Fashion Designers: Georgia Alice

There is little known about Australian fashion designer, Georgia Alice, but her collection of clothes really speak for themselves.

The autumn/winter drop is all about easy dressing, regardless of where you need to go. Comfortable flare pants, loose shirts, and soft cotton jackets to pull an entire outfit together.

RELATED: 5 Lessons We Can All Learn From Designers

Already featured in Elle Australia, worn by Shine by Three blogger Margaret Zhang, and with a strong following on Instagram, the young label seems to be finding its place in contemporary Australian fashion.

Our must-have pieces for the autumn/winter season are all easy to wear, and look stylish but never too put-together.

1. Penelope coat

An easy to wear coat made from denim material with side pockets and tie. Featuring raw edges on the bottom hem and arm cuffs.

Australian Fashion Designers: Georgia Alice

2. Marooned off-shoulder tee

Already one of Georgia Alice’s cult items is the off the shoulder tee which has been recreated from the success of the Utopia shirt. Featuring off the shoulder style with short sleeves. Made from a silk and cotton blend.

Australian Fashion Designers: Georgia Alice

3. Father Yod blazer, cream stripe

A staple for the winter season has to be the double breasted blazer. Our favourite piece features gold buttons and a stripe material which is on trend, but similarly will never go out of style.

Australian Fashion Designers: Georgia Alice

What’s your favourite piece from the collection?

Sarah Ellen Takes Over Alice McCall’s Instagram

Social media starlet Sarah Ellen (@Sarah3llen) has just been announced as the face of Alice McCall’s latest campaign and Instagram takeover.

The young fashionista, who boasts over 755,000 followers on Instagram alone, will be styled exclusively in items from the Autumn/Winter collection, Between The Shadow And The Soul.

RELATED: 6 Up-And-Coming Australian Designers

This is the second social media takeover for Alice McCall, with the first being model and personality Mimi Elashiry. Not only did Sarah sit front row at the Alice McCall show in Sydney last year, but she brings her own unique style to the clothes and makes them come alive.

Drawing inspiration from the chic sophistication of French Vogue, designer and stylist Alice McCall has styled the shoot to showcase yet another dimension of the applauded collection.

If you want to get your hands on some of the pieces, they are available at all Alice McCall boutiques, as well as online.

KAHLO Urge Designers To Aim For Scholarship

The DHL Fashion Scholarship is open once again to all aspiring Australian fashion designers and labels that have been exporting their label for less than four years, and will be judged by an industry leading panel of fashion and logistics experts. Since winning the scholarship last year, design duo Rachelle Sinclair and Fay Ogunbadejo of KAHLO have gone from strength to strength, dressing celebrities such as Rachael Taylor and Azealia Banks and working on plans to launch into the US market. 

Ogunbadejo said:

“Winning the DHL Express Fashion Export Scholarship last year has been amazing for the growth of our business. It’s really helped us understand the process of international shipping, how to be strategic in our approach to sending collections overseas, as well as how to build cost efficiencies into our business model through shipping solutions. We would urge any designer with dreams of expanding their brand internationally to enter the DHL Scholarship.” 

fashion, style, fashion designers, emerging designers, KAHLO

The scholarship will be judged by DHL Express, along with Elle Turner, IMG Fashion, Australian designer Alice McCall, and Prue Lewington, Sunday Telegraph fashion editor. Previous winners include We Are Handsome and Bec & Bridge, who have each successfully utilised the prize to help catapult their business overseas.

For the first time, in addition to the $10,000 worth of international freight and DHL Express mentorship to supercharge their export strategy, the 2014 winning designer will receive mentoring from IMG Fashion in the US. Following on from the launch of DHL Exported competition earlier this year, the winner will also have an opportunity to attend Mercedes-Benz Fashion Week in New York and while they are there, meet with an international buyer.

Application for the scholarship will open from June 16 to July 18. To enter the 2014 DHL Express Fashion Scholarship, visit


Bec & Bridge At MBFW Australia In Sydney

“She realised that there was no final destination, and with that epiphany, her journey really began.” Bec & Bridge’s inspiration for Spring/Summer 14/15.

“Blazing a trail across continents, both those of her heart and the earth, she took her time, invoking the spirit of those that had come before her and those that would inevitably follow. Taking techniques and elements from each land she embraced bohemia.

“In the morning it’s a modern nostalgia; layers of fluid sand and battered indigo. Textured linen and hand dyed silks –  well worn leather and the lightest of denims. Contrasts that feel nothing if not nostalgic. As the sun goes down she sheds her skin and things become simple; fitted and fluid at once and exactly perfect for what the night might hold.

“An adventure. Due North.”

Mercedes-Benz Fashion Week Launches In Sydney

Carla Zampatti officially launched Mercedes-Benz Fashion Week Australia in Sydney last night to a host of local and international guests, including celebrities, fellow designers, buyers and bloggers.

On receiving the offer to launch 2014 Mercedes-Benz Fashion Week Australia, Carla Zampatti said: “I am delighted to work in partnership with a brand like Mercedes-Benz. It is synonymous with innovative, timeless design and excellent quality just like my own brand. I feel very honoured to have been asked to open this prestigious event.”

fashion week, Australia, Sydney, designers

In 1965, Carla Zampatti produced her first small collection for Zampatti Pty Limited, followed two years later by a national launch and, in 1970, by the establishment of Carla Zampatti Pty Ltd. The Carla Zampatti label is now renowned for beautiful clothes that combine Australian creativity with Italian style.

Over the years Carla Zampatti has continually expanded her retail network to create a chain of 27 boutiques and concept stores across Australia. Today her clothes are a distinctive part of the modern Australian lifestyle.

The Australian Fashion Laureate was awarded to Carla in August 2008. An award polled by members of the industry, an initiative of the New South Wales Government and IMG Fashion. This award recognizes outstanding achievement and is the highest award honoured in the Australian fashion industry.

Already a Member of the Order of Australia (AM), Carla was appointed Companion of the Order of Australia (AC) as part of the Queen’s Birthday Honours in June 2009. This honour recognises Carla’s contributions to fashion and business as well as being a role model for women.

Images via Megan Hess, Carla Zampatti and MB Fashion Week on Instagram

Get The Look: Milkmaid Braids Hairstyle At NYFW

Perfect for summer, the milkmaid braids seen at the Rebecca Minkoff S/S 2014 show at New York Fashion Week this weekend are a fun look for anyone with long hair. Inspired by Mexican artist Frida Kahlo, pair this hairstyle with boho dresses or printed summer tops and denim shorts.

Here’s how TRESemme stylist Jeanie Syfu created the look backstage at the show:

1. Prep damn hair with TRESemme 24 Hour Body Foaming Mousse and rough dry.

2. Create a messy zig-zag side part, from the hairline to the centre of the nape, and clip to separate.

3. From the heavier side of the hair part, take another zig-zag section behind the eat and clip, creating three separate section.

4. Back brush the hair for texture and create a ponytail in each section, starting from behind the eat.

5. Tease lengths of hair and spray lightly with TRESemme 24 Hour Body Finishing Spray.

6. Create a 4-strand braid with each ponytail and fasten with an elastic.

7. Wrap braids around the top of the head, tucking the ends of the braids under and fasten with bobby pins.

8. Finish with TRESemme Fresh Start Colour Care Dry Shampoo for a matte finish.

Are you a fan of milkmaid braids?

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