Goodbye Hipster, Hello Yuccie! Are You One Of Them?

How many hipster cafes are in your neighborhood? If you have to start counting, this is proof that the hipsters have become mainstream, which is quite ironic considering that the original hipsters were rebelling against exactly that.

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The long-bearded, flannel shirt wearing, cold drip coffee drinking crowd is now all grown-up and faced with questions like: “which suburb has good schools for my kid” instead of “which vintage pair of brogues should I wear today.” This is why there’s a new crowd in town: The Young Urban Creatives, or Yuccies.

One of the best definitions for Yuccies I’ve seen is this one by Daily Mail editor Caroline McGuire: “[Yuccies] aspire to be as creative and cool as a hipster, but they also want to have the income and life of luxury that comes with being a yuppie”.

It all makes sense if you think about the ever rising real estate prices and difficulty to find a decent paying job even when you’ve got several degrees and years of work experience listed in your CV. Generation Y would love to live a creative and independent life, but they realize that creativity alone won’t pay your bills, unless you know a thing or two about building your own business.

Every day, I hear another success story of a 20-something Yuccie who couldn’t find a job/was frustrated at their office job and is now making a fortune by selling soy candles/Nutella milkshakes/Instagram printers or whatever else it is that hadn’t been done before (the success of candles never ceases to amaze me).

9-5 days are no longer the norm thanks to Yuccies working from home or shared office spaces, and having a professional social media presence is mandatory. Paying for marketing? No way, just post it on your blog/tumblr/vlog, or better, use a CMS to schedule your marketing content strategically planned by your social media intern.

If you know what a CMS is, chances are you’re a yuccie yourself (in case you were wondering: it’s a content management system which lets you upload social media content in advance and posts it whenever you want). Other signs that you’re a yuccie include but are not limited to:

  • You carry around an inspiration book full of quotes and affirmations.
  • You start your day by meditating.
  • You get your organic lunches from food trucks.
  • You buy stuff on Etsy.
  • You have at least one (hanging) pot of succulents at home.

Image via estetica-mente.com

Dating And Social Media: Have We Gone Too Far?

I like social media as much as the next person. However, a while ago I had a conversation about it with my father that proved more enlightening than I planned. I was texting this guy, but kept putting my iPhone down for 15 minutes between messages. Dad noticed, and asked me why.

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“I don’t want to seem too keen,” I replied, not taking my eyes off the clock.

“I don’t get it; you like him, why don’t you call him?” Dad continued.

“Because that’s weird,” I answered, still glued to the time. Only 5 minutes to go.

“How is it weird to talk to someone you like?” the wise man asked, genuinely puzzled.

“Dad, that’s just what Generation Y does. It’s why I didn’t accept his friend request for 24 hours.”

“Oh come on! Why does your generation play these games?”

“Because…because we have to!” It was out of my mouth before I could stop it; even for me, this was a peculiar answer.

“I still don’t understand,” Dad persisted.

I thought for a moment. “Dad,” I began, “when you were dating, you had one means of communication; the home phone. You either called a person, or they called you, and if neither did then that was it. You never had to see them again. Nowadays, we have about 15 ways of contacting each other. If you don’t have a system to wade through it, you’re not going to survive! If my generation didn’t play games, we’d drown.”

Dad paused for a second. “Well…that’s a shame for you guys, isn’t it?” was his eventual reply.

“Yeah, no shit!” I agreed. The 5 minutes were up; I went back to texting. However, Dad had me thinking. I went over the different ways my friends/romantic liaisons and I communicated…I came up with texting, Facebook, Twitter, Instagram, Snapchat, Dubsmash, Bebo, Myspace, Tumblr, Tindr, Happn, Grindr, FaceTime, Skype, Pinterest, LinkedIn, Google+, email, and the rarely used phone call.


It gets worse. Each method of communication implies a different level of enthusiasm/intimacy. A Facebook message is more personal than a wall post which is less personal than a text message which is less flirtatious than Snapchat or Dubsmash which is more hip than Bebo or Myspace which are less risky than Tindr or Grindr or Happn although those are more interesting than Tumblr or Pintrest or Google+… Have I missed any?!

How are we supposed to communicate if there are this many walls to break down? How can we be honest with each other if we’re constantly wearing masks? How can we truly get to know someone when our heavily Instagrammed Facebook profile pictures are often the first thing they see? We’re done before we’ve even begun.

Also, think of the future. Have you seen Generation Z trying to talk face-to-face? It’s like watching two monkeys discuss who has the biggest banana, but less entertaining. Who can blame them? They’ve had smartphones since they were 10, they barely handwrite in class anymore and an extraordinary amount of their schoolwork is online. OF COURSE they are now a generation of cyber junkies. As for the next generation, there’s no telling how low they’ll sink.

Unfortunately, I actually don’t have an all-encompassing solution. Perhaps if we swap one text message for a phone call every day. Or eat our meals before they get cold while we’re figuring out the best angle to take that foodie photo from. Or actually make the trip to our friend’s midnight cabaret in Darlinghurst instead of watching it on YouTube three weeks later. Either way, we need to do something, or the droids will finally rise up and take over. That, or we’ll have a social media induced zombie apocalypse.

Image via Askmen.com