Australia’s First H&M Store Opens

“We are happy to announce that we will open our first H&M store in Australia, in 2014! Stay tuned for more details.” Swedish fashion company H&M finally opened its Melbourne doors last night after send out that proclamation to all their Facebook and Twitter almost six months ago.

The second biggest retailer in the world will officially open its doors to the public on Saturday morning at 10am. But last night, H&M threw one heck of a shopping party! Check out the pics here.

The premises of the retail giant is Melbourne’s grand GPO building in Bourke Street. The 5000 square metre floorplan houses three levels of men, women and children’s clothing, homewares and accessories.

H&M head of design Ann-Sofie Johansson said the Swedish fashion outlet had been in operation since 1987 but opening their first Australian store was a significant milestone.

“We want to be exciting, fresh and really give something special for our fans and we think we have achieved it here,” she said.

H&M chief executive Karl-Johan Persson said: “In any market we go into we take it step by step, we have a huge respect for Australia even though we are successful in all the markets we have entered into so far, it’s a new set up for us, a fantastic new store and I think it will be successful, and if it is, well, we are already now looking for stores in Sydney, Perth, Adelaide, Brisbane and some other cities.”

Will you be heading to Australia’s first H&M store?

April 4, 2014

Hot Shops in Melbourne and Sydney

It seems a few hot shops in Melbourne and Sydney have made fashion bible Vogue UK’s Shopping All Over The World feature. The shops the Brits think are an all-round aesthetic experience in Melbourne and Sydney (and we agree) are:Melbourne

Fat 272

272 Chapel Street

Prahran VIC 3181

Stocks labels, Sass & Bide, Mien, Tsubi, Maus, Said Membrane. For information telephone 03 9510 2311


The Corner Store

39 William Street, Paddington NSW 2021

Stocks labels, Earl, Tsubi, Preen, Marc and loads and loads of cool vintage

For information telephone 02 9380 8725


280 Crown Street, Darlinghurst NSW 2010

Stocks labelsLacose, Diadora, Puma, Nike, Sergio Tacchini.

For information telephone 02 9331 7466.

Fashion News

The latest in fashion and beauty tips and news


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If you are in Sydney anytime soon head to Rebecca Davies brand new boutique – Bare. It’s in the heart of Paddington and you’ll just love the party-girl interiors, chandeliers and slick fittings. Don’t forget to purchase one of her signature lace camisoles; they look great with the latest faded, faded denim jeans from Witchery. Go to Bare, 306 Oxford St, Paddington, NSW.

Buy of the week

Anything floral or pretty is the go, so we searched high and low for the prettiest tops we could find.

Dotti Camisole, ($35.99).

Short-sleeved Floral shirt by Espirt, ($59.95).

Floral long-sleeved fitted shirt by Events, ($89.95).


September 10, 2002