John-hardy

New John Hardy Campaign Featuring Cara Delevingne

John Hardy has debuted the campaign for Fall 2014, featuring Cara Delevingne, shot in Bali, the birthplace and home of the John Hardy brand. Featuring Delevingne and Canadian male model Simon Nessman, the campaign was shot in the pristine natural environment in East Bali, capturing the essence of the brand. Adorned in John Hardy’s handcrafted luxury jewelry, Delevingne’s one-of-a-kind beauty and passionate personality shine through the images.

RELATED: Read more about John Hardy Luxury Jewelry

Delevingne described the experience as “a true adventure” saying: “The team was amazing to work with, the energy and creativity was incredible. The shoot was so raw; I didn’t want to leave Bali.”

John Hardy, Cara Delevingne, Bali

While in Bali, Delevingne took the time to experience firsthand the John Hardy way of life – from the collaboration between designers and local artisans, its workshop where each piece is crafted by hand using ancient techniques, to its Greener Every Day initiative, and the brands continued support of local communities, all integral parts of the brand’s ethos of meaningful beauty.

“I can’t begin to describe how magical it was going to the John Hardy workshop. I was able to see the artisans at work and see how happy they are. I want to live there. The craftsmanship and the pure love that goes into hand-making every piece is so real you can just feel it,” Delevingne said.

The campaign, shot by internationally renowned photographer and film director, Sebastian Faena, under the creative direction of advertising veteran, David Lipman, will be launched worldwide in October. John Hardy was founded in Bali in the 1975 and has established itself as a pioneer of Sustainable Luxury™, with its unique handcrafted jewelry collections available in 27 countries and regions around the world.

John Hardy, Cara Delevingne, Bali

September 23, 2014

Cara Delevingne Is The New Face Of John Hardy

John Hardy announced that Cara Delevingne will be the face of the brand’s new advertising campaign. The shoot took place in Bali, the birthplace and home of the John Hardy brand, by internationally renowned photographer and film director, Sebastian Faena under the creative direction of advertising guru, David Lipman.

John Hardy was founded in Bali in the 1970s and has established itself as a pioneer of Sustainable Luxury, with its unique handcrafted jewelry collections available in 27 countries and regions around the world.

John Hardy’s CEO Damien Dernoncourt said:

“It was natural for us to bring Cara and the entire production team to Bali so they could experience and capture the soul of the brand and express it in iconic images. We envision this campaign as an artistic expression of our brand’s essence, paying homage to our rich heritage and at the same time creating a bold, modern vision for the brand. Cara, like John Hardy jewelry, is one of a kind.  Her independent and irreverent nature personifies the ethos and spirit of our brand.” 

The campaign featuring Delevingne and Canadian male model Simon Nessman was shot in the pristine natural surroundings of Amankila in East Bali by Faena, who is known for his bold dramatic photographs that speak volumes to his passion for creating visual narratives filled with emotions. Alongside Lipman and Faena, the team included industry veterans Bob Recine, Sara-Jane Hoare and Tom Pecheux.

Delevingne described the experience as “a true adventure” saying:

“The team was amazing to work with, the energy and creativity was incredible. The shoot was so raw and now I don’t want to leave.” 

July 1, 2014

Spotlight On John Hardy Luxury Jewellery

When John Hardy, a former art student and a radical environmentalist from Canada, set foot in Bali in the 1970s, he was instantly captivated and inspired by the natural beauty of the Indonesian isle. Bali was and still is a welcoming place for artists with a rich culture and a beautiful landscape to provide infinite sources of inspiration.

By chance, he encountered local artisans who produced handcrafted pieces using the jewellery-making techniques honed by their ancestors. The Balinese have a rich history of dedication to the art of making jewellery, brought to the island by the Majapahit Empire 700 years ago.

John began to study ancient jewellery artisanship and to work with the local descendants of goldsmiths, who once made beautiful creations for Balinese royalty. By infusing their ancient techniques with modern ingenuity, the John Hardy brand was born in 1975, offering collectors statement pieces that are unique works of art.

John Hardy, jewellery, Bali, Indonesia, luxury, designer, sustainable luxury

An avid environmentalist, his lifestyle of harmony with the natural world became an inspiration for the brand foundation. The brand’s Bali compound is built with local, low-impact natural materials, including bamboo, adobe and thatch. At its heart is the design studio, housed in a restored Balinese community hall with an antique timber structure with a natural grass roof. Nearby is the showroom, a bamboo cathedral thatched with alang alang.

When head designer and creative director Guy Bedarida joined the company in 1990s, he brought with him skills and aesthetics developed while working with some of Europe’s high-end jewellery brands. The CEO Damien Dernoncourt and Guy together elevated the brand’s sustainable philosophy by applying new sustainable practices, like using 100 per cent reclaimed silver and planting bamboo seedlings in Bali to offset the company’s carbon emissions. To date, the brand has planted 900,000 bamboos throughout the island of Bali, the noble grass helping to sustain the lifestyle of the locals as well as protecting the environment in a variety of ways including aiding the soil’s natural water retention.

Today, John Hardy is the embodiment of ‘sustainable luxury’, preserving ancient jewellery-making techniques, which would otherwise be lost, while ensuring its business operations are environmentally conscious at all levels.

May 21, 2014