Makeup-free-me

Throwback Thursday: Could You Go Makeup Free For A Day?

Do you think you could go makeup free for 24 hours?

Makeup Free Me is a charity movement that seeks to empower Aussie women to develop and nurture positive body image.

There’s nothing wrong with a bit of makeup but by going makeup free for a day, Makeup Free Me hope to promote positive body image – especially as only 4% of women think of themselves as beautiful!

We chat with Makeup Free Me founder Merissa Mathew on how the idea came to her, and why she quit her job to champion this amazing campaign.

1. How did the idea of Makeup Free Me come to you?

There’s a saying ‘be careful what you wish for’. In my case it was ‘be careful what you pray for’ because I said a prayer and it was at that moment that this idea came about. The funny thing is that prior to starting this campaign I never left the house without makeup on. In fact, when the idea came to mind I started laughing out loud but I released later that my own insecurities was what made me perfect for this venture. Since then I have gone out a few times without makeup on and its refreshing, freeing and scary all at the same time. I’m only now learning how to love me, the natural me.

2. What was the process of quitting your job to focus on this full time like?

Two weeks after my ‘aha’ moment I resigned from my job and I left the next day. It was the most surreal feeling as I’ve never done anything like this before. Whilst there has indeed been sacrifices (like not having any income as yet) I’ve never looked back and I know that this is exactly what I’m supposed to be doing in life.

3. Do you think most women use makeup to enhance their features or to hide behind it?

We undertook a brief survey last year and the results showed that more women wear makeup to cover up their blemishes than to enhance their features. Two other key findings were that many women feel more confident when they are wearing makeup and that being beautiful is about being confident. If we link these two findings, could this mean that many of us women feel that being beautiful is about being confident and to help us achieve that confidence we need makeup? Interesting!

4. Most of us wouldn’t leave home without makeup – how do you encourage women to just try doing it for a day (or longer)?

I am in the category of ‘most’ as I struggle to leave the house without makeup on. I trialled a makeup free venture to the shops the other day and guess what? No one looked at me different, no one treated me different and I can’t explain the freedom I felt. I would encourage women (like me) who would struggle to leave the house without makeup on, to try going makeup free for a short period. Maybe a trip to the shops or a drive to get petrol. I’d also encourage women to take on this challenge with their girlfriends. It’s more fun and of course you feel much more supported when you do it with your girls.

5. What are the best ways to encourage positive body image in our daughters?

I think it is important to teach our girls that it’s not about comparing weight, shape or size as one particular body can’t be compared to another. Rather it’s about enabling our bodies to be in the best possible condition that it can be in for our age and stage of life. We also need to teach our girls about what is real because like us, they are exposed to so many advertising images that distort what they think is the ideal body to strive for.

May 21, 2015

Lift The Mask For Makeup Free Me

On Friday, August 29, one of our favourite skincare brands will join thousands of Australian women in going makeup-free to make a stand for positive self-image. Kosmea announced their support for cause-related charity movement, Makeup Free Me, to help shine a light on negative self-image, which 90 per cent of women believe is a major issue in today’s society.

This year, Makeup Free Me aims to raise $250,000 for the Butterfly Foundation with 100 per cent of funds raised going to combat negative body image and support those affected by eating disorders.

Kosmea’s founder Marie Jenkins said: “Kosmea are proud to have a very active contribution to charity, including our ongoing efforts in Lethoso, South Africa where we support communities by providing an income to local residents who harvest our rose hips. Closer to home, we are delighted to support Makeup Free Me’s efforts and the importance of addressing body image issues in helping women and g irls to ultimately develop a positive self-image. We’re extremely proud to help support this important cause.”

We asked Marie to shed some more light on the cause and why she believes it is so important:

Can you tell us a little bit more about the Makeup Free Me campaign?

Makeup Free Me is a cause-related charity movement focusing on combating issues of negative self-image in women and young girls. Negative body image, which can lead to eating disorders is recognised as an issue in today’s society by 90 per cent of Australian women. Makeup Free Me are on a mission to address and prevent negative body image around Australia with all proceeds from the campaign going towards the Butterfly Foundation. “Kosmea is delighted to support Makeup Free Me’s efforts and the importance of addressing body image issues in helping women and girls to ultimately develop a positive self-image. We’re extremely proud to help support this important cause.

How can people get involved?

Kosmea lovers can help to support the Makeup Free Me campaign by purchasing a bottle of our Certified Organic Rose Hip Oil up until 7th September. 5 per cent of all sales of Kosmea Certified Organic Rose Hip Oil (10mL and 20mL) will go to Makeup Free Me to help the movement ‘empower women and girls to develop and nurture positive self-image’. Kosmea Certified Organic Rose Hip Oil helps to repair, nourish, and hydrate skin leaving it glowing. Most women will hardly need to wear makeup after using it! You can also register to donate at the Makeup Free Me website www.makeupfreeme.com.au and go Makeup Free on August 29 with the help of Kosmea Facial Cleansing Wipes.

Why is important that we act to change unrealistic body expectations for women?

If we don’t do anything about change unrealistic body expectations we are going to be breeding a generation that is physiologically tainted and how will they cope with brining children into the world if they cannot manage to cope with life themselves. I believe that we need to change the way we think about how we look and start to look at how we think and act not only toward ourselves but others we come into contact with.

What are your tips on getting beautiful, glowing skin – without makeup?

Keep it simple, cleanse, exfoliate and nourish the skin. I would recommend our Certified Organic Rose Hip Oil as a staple to heal, nourish and repair the skin, to cleanse I would recommend our Purifying Cream Cleanser, and our Daily Facial Exfoliant to remove dead skin cells and prime the skin for the application of our moisturisers. To moisturise I would recommend our day cream our Replenishing Moisture Cream or our SPF30 Moisturising Lotion for the face to protect against UVA and UVB rays.

Makeup Free Me, Kosmea, Marie Jenkins, charity, self-worth, positive image

August 19, 2014