Sarah Ellen Takes Over Alice McCall’s Instagram

Social media starlet Sarah Ellen (@Sarah3llen) has just been announced as the face of Alice McCall’s latest campaign and Instagram takeover.

The young fashionista, who boasts over 755,000 followers on Instagram alone, will be styled exclusively in items from the Autumn/Winter collection, Between The Shadow And The Soul.

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This is the second social media takeover for Alice McCall, with the first being model and personality Mimi Elashiry. Not only did Sarah sit front row at the Alice McCall show in Sydney last year, but she brings her own unique style to the clothes and makes them come alive.

Drawing inspiration from the chic sophistication of French Vogue, designer and stylist Alice McCall has styled the shoot to showcase yet another dimension of the applauded collection.

If you want to get your hands on some of the pieces, they are available at all Alice McCall boutiques, as well as online.

March 18, 2015

Stance Socks: Punks and Poets Blogger Preview

Stance Socks recently held an exclusive preview of their new collection at Bondi Harvest last week, with a live art installation from one of their muses, Rose Ashton and showcased the entire new range, paying homage to Punks and Poets in style.

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Bloggers and celebrities on the day included Mimi Elashiry, Kate Peck, Dena Kaplan, Joelle and Prinnie Stevens.

Punks and Poets are our free thinkers, our innovators, our models, designers, artists and rebels from all walks of life. They inspire us with their quirks, style, evolving passions, motivating us to think with a more inventive state of mind.

They don’t just push the boundary between ordinary and extraordinary, exceptional and conventional, bold and been done, they obliterate it. We are united by our unique vision, and tied together by The UNCOMMON Thread.

Guests were treated to goodie bags featuring unique sock designs, nail-art by exclusive designers, and even some delicious drinks and nibbles by the boys at Bondi Harvest.

Images via Life Without Andy


March 15, 2015

Mimi Elashiry Fronts Alice Mccall’s Social Media Campaign

Australian fashion label Alice McCall has recently unveiled Mimi Elashiry to front their newest social media campaign for autumn/winter.

With more than 640,000 followers on Instagram alone, Mimi is no-doubt one of the most in demand fashion models at the moment.

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Not only was the campaign styled by Mimi herself, but it was also shot in the picturesque backdrop of Rozelle in Sydney’s inner west by photographer Jody Pachniuk.

Mimi Elashiry Fronts Alice Mccall's Social Media Campaign

The first drop of the collection titled ‘Between the shadow and the soul’ is already available both in-store and online now, with the second drop expected in March.

Mimi Elashiry Fronts Alice Mccall's Social Media Campaign

Expect a fresh outlook on winter fashion which includes lots of autumnal tones, textures, and of course that quirky design aesthetic which Alice McCall is known for.



February 26, 2015