iPhone Addiction: Fact Or Fiction?

Have you ever broken out into a cold sweat when you’ve misplaced your iPhone or left home without it? Or have you cried bitter tears if you’ve ever damaged your beloved iPhone beyond repair and then couldn’t get a replacement within an hour? Did you experience an actual stab of physical pain? Do you still get a buzz when you see “sent from my iPhone” on the end of your emails? And, are you akin to a crack addict each time Apple releases its next, new model iPhone?

Girlfriend, I hate to be the one to break it to you – but, like me, you might be a tad too enamoured with your smartphone. And we’re not alone – news has just hit that Apple sold 35.2 million iPhones in just three months, according to the company’s recently released, new fiscal third-quarter report.

This new smartphone technology – thank you, Apple – has revolutionised the way we do business, for one. Now, you can easily organise your entire working life via the swipe of a fingertip. What’s more, smartphones bridge the gap with loved ones, helping us to much easier connect, anywhere, at any time.

There’s a lot to love about the new technologies, but can they also prove too much of a curse? Are we so obsessed with our iPhones that we’re damaging our relationships by constantly checking our phones morning, noon and night? Are we missing out on experiencing actual joy, with real-life humans, around us? Are we so busy Instagramming everything we see, eat and experience, that we’re losing touch with our loved ones? Then there’s the extreme lack of social etiquette and unkindness of having your head buried in your palm, when your husband, mother, business colleague or child is talking to you.

I recently read about a big society wedding at which guests had to surrender their iPhones pre-ceremony, not to be returned until reception end. Inspired idea, I thought – but I’d find that hard to do, myself. So, is our intense consumer devotion to the iPhone an actual addiction?

Psychologists differ on their thoughts on the subject, but say it is possible to develop an iPhone addiction, although the impact would not be anywhere near as dire as in the health impact of alcoholism, or financial impact as with gambling. It’s more about the social impact, such as the negative impact on our relationships.

And, as with addiction to drugs or cigarettes or food, the chemical driver of our iPhone mania is said to be the feel-good neurotransmitter dopamine. Right, I must fly – I’ve got to check my Twitter/Instagram and email!

What do you think? Is our iPhone fixation a negative or a positive?

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August 4, 2014

L’Oreal Launches Genius Makeup App

L’Oréal will soon launch Makeup Genius, an app that allows you to try on 300 colour cosmetics from its virtual shelves by turning your iPhone into a mirror, according to Women’s Wear Daily. It basically uses a snapshot of your face and can apply your selected shadow, rouge or lipstick in all the right places by recognising the difference between the skin on your eyes, lips and face. It works on all ethnicities, allows for 400 lighting situations, and you can tilt your face backwards and forwards as if you’re looking in a mirror.

This allows you to try before you buy. Up until now, it’s only when you get home and test your colour wares that you’ll find out if you suit a colour or not. 

WWD says in the US, beauty stores will be installing L’Oréal’s Makeup Genius app on what they’re calling digital terminals, so you can try the app before you download that, too. The price is yet to be confirmed but we think it’s worth the investment.

L'Oreal, makeup, mobile phone, mobile app, apps, makeup tips

May 25, 2014

62 Per Cent Of Women Check Their Phone While Having Sex

Is that your mobile vibrating…or are you just happy to see me?

A new study out of the UK has found that 62 per cent of women have checked their mobile phone while making love.

And it’s not just the ladies who find the need to check Facebook or read an email on their phone while enjoying a romp in bed – 48 per cent of men admit to reaching for their phone too.

The survey  by VoucherCodePro found that the most common reason to interrupt sexy time with your partner was to answer a call (34 perfect), read or reply to a text (24 per cent) or an email (22 per cent).

What’s even crazier is that 34 per cent of those polled said their partners “didn’t mind” them checking their mobile during sex.

“Yes, our lives are hectic and full of work and personal commitments, but surely we can all still take the time to dedicate ourselves to a little romance now and again without the constant need to check our mobile phones?” said VoucherCodePro spokesman George Charles.

“I think it is about time we all take the time to turn off our mobile phones before turning up the heat in the bedroom.”

Hopefully you’re not reading this story on your mobile in bed…

Are you addicted to your mobile phone?

July 25, 2013