Mover & Shaker – Lara de Nikolits

The women who appear on this page are selected by consensus of the SheSaid editorial staff and are duly invited to participate. If you wish to nominate an inspiring woman to appear in this ‘moving and shaking hall of fame’, please contact us.

Name Lara de Nikolits

Occupation/Title Sales & Marketing Director

Company/Organisation START Corporation

State NSW

Age 31

Star sign Pisces

Describe a typical day?. Full of juggling and seemingly never enough time! Good time management and clear focus is essential. My day is broken up across strategic sales and marketing issues, sales presentations, client meetings, day to day management, business and product development and broader business strategy issues?finished off with a nice glass of Sauvignon Blanc!

What’s the best part of the job? Being part of something that is growing – knowing that the internet can and will change the way we live – in varying degrees.

What’s the worst part of the job? Umm.. Today’s not a good day to ask – would like a rain check on that one!

What was your first job & how much was in your first pay packet? Washing horses at our local stable – I got paid under $20 and the package included getting wet, bitten and stood on as part of the deal!

What did you want to be when you grew up? I wanted to be an astronaut but came down to earth [literally] pretty quickly on that idea! I’m essentially both a right and left brain thinker which made it a challenge early on in my career to have complete clarity on choosing between a business or arts career! I opted for the former and over the years have maintained a strong bias towards commercial marketing and business development. I think the most important judgment criteria for me is the ‘passion tick’ – if you’re not passionate about something than you’re just filling in time!

April 2, 2001

Mover & Shaker – Lara de Nikolits (cont’d)

Who has been the biggest influence on your career? A number of people – but singularly and foremost my parents who’ve been a subtle yet strong force behind my studies, career choices and general outlook on life. I’m also married to a focus junkie [pros and cons to that!] and have been fortunate enough to work with some exceptionally talented and creative thinkers in the internet industry.

How do you deal with work related stress? Run, dance, read?good dinners & good wine! [not in that order!]

How do you deal with difficult people at work? I think that hostility often forms from misperception of a situation and not enough honesty at a real level┬áso it’s important for everyone involved to be honest [but not vindictive] and separate the issues.

What would you spend your last $100 on? Indelible brown lipstick [doubles as eyeliner] / sunblock / an internet connection and underwear!

What are you reading? The Last Chance Saloon by Marion Keyes.

What would you never wear again? Leg warmers.

What can’t you live without? Laughter / wine / email / my family / husband and bagels! [in no particular order!]

Would you consider cosmetic surgery? Perhaps?but probably something less invasive than a significant surgical procedure – maybe a de-wrinkle treatment!! .

April 2, 2001