Target Ups The Fashion Stakes With Georges Antoni

Target Australia has upped the fashion ante for this year’s Spring Racing Carnival, releasing a gorgeous 18-piece spring racing collection and becoming the shopping destination for the 2014 racing season.

RELATED: Spring Racing Fashion Forecast


For the first time, the retailer has united with fashion photographer Georges Antoni for the collection campaign shoot. The Australian-born fashion photographer’s work has been published in magazines such as Harper’s Bazaar, Vogue, Elle, Vanity Fair, Oyster and V Magazine.

The spring carnival collection comprises special occasion dresses fit for racing festivities and spans across two central themes – monochrome and sorbet floral – both hugely on trend this season.

Gillian Ridley-Whittle, Target’s general manager of womenswear, said:

“It has been a delight to team up with well-known fashion photographer Georges Antoni for our spring carnival photo shoot. Georges is a true professional and he has captured our pieces in a beautiful, complementary way. I think Australian women are going to love what they see.

“Monochrome is a timeless fashion statement. Black and white dresses from the collection are both classic and versatile and can be styled with neutral metallics or a pop of colour for a bolder look.

“In addition to monochrome, nothing says ‘Spring dressing’ like feminine florals and a lush colour palette. These dresses are your outfit heroes. They have great flow and are perfect for the sun-kissed days and balmy nights of spring and well into the summer months.”

The spring racing collection is available in store and online at now, with prices starting at just $49.

October 23, 2014