Tommy-hilfiger

Trends You’ll Be Wearing This Summer, Fresh From NYFW

If you’re seeking some wardrobe inspo for the warmer weather ahead, you can’t look past the runways of New York Fashion Week, which we’re currently in the midst of. Coming in hot off the catwalk this year is big hair, vibrant prints, relaxed tailoring and loads of colour – think the swinging 60s meets boho. So, ladies, this summer pull out your sense of adventure, because it’s all about being bold and making a statement.

RELATED: Melbourne Fashion Week Trend Report

Take inspiration from some of our favourite NYFW looks below.

Jeremy Scott

“Plastic is fantastic,” was the summation of Scott’s SS16 collection. Taking us on a journey back through time, the 60s and the 80s were prominent themes among this year’s designs with plastic, shiny jewellery and dresses, cartoon patterns, and pop art.

Bella Hadid

jeremy scott show

Diane von Fursten

Embroidery, clashing prints, metallics and relaxed tailoring took centre stage at Diane von Fursten’s SS16 show. Drawing inspiration from Fortuna, the goddess of luck, the models donned Grecian gowns, silks and plunging necklines. Interestingly, fuchsia pink stole the spotlight, establishing itself as a base colour for quite a few of Fursten’s designs.

Diane von Furstenberg GiGi Hadid

Diane von Furstenberg show

Tommy Hilfiger

Did someone say, Bob Marley? At this years Tommy Hilfiger show it was all about the island vibes with crocheted dresses, string bikinis and flora prints. Maxi dresses look set to make a comeback, as does the patchwork print, with Hilfiger combining the two – as can be seen on Gigi Hadid below.

tommy

Tommy Hilfiger runway

Vera Wang

Vera Wang proved that orange is definitely not the new black with her SS16 collection. Keeping colour to a minimum, Wang worked an oversized boyfriend feel into her collection, debuting an assortment of large jackets and tanks, loose trousers, short shifts and cut-out pieces.

Vera Wang show

vera wang black show

 

What do you think about the SS16 trends?

Images via Daily Mail, Popsugar, Vera Wang, The Impression, LAgirlfancies.com, The Daily Beast

September 17, 2015

Rafael Nadal, Tommy Hilfiger And That Underwear Campaign

With the US Open just around the corner, the world’s tennis elite have flocked to New York City to for the final grand slam of the year. However, amidst the frantic last-minute training sessions and nervous pre-tournament press conferences, one tennista is attracting more attention than the others. Former world number 1, Rafael Nadal, has recently been announced as the brand ambassador for Tommy Hilfiger, and the promotion has been a little…interesting.

RELATED: Would You Buy Your Man Sexy Male Lingerie?

Although Rafa promotes the snappy suits and the new Tommy Hilfiger Bold fragrance, the focus is (of course) on the underwear range. When visualising sports stars and their generic underwear campaigns, the mind goes straight to the likes of David Beckham. He’s usually photographed in black and white, posing semi-seductively, face and body shrouded in shadow. The photos, while somewhat sexualised, do not come close to the almost pornographic imagery of female swimsuit and lingerie models. Don’t even start on the objectification of actresses when they promote anything and everything; right down to the last tube of foundation.

However, Tommy Hilfiger has well and truly flipped this sexist double standard on its head. This particular underwear promotion involves a three pronged attack. Firstly; the photo-shoot. It’s done in mostly bold colour, it’s very suggestive, and has a keen focus on Rafa’s extraordinary legs and booty, rather than the more conventional abs/biceps shot (although they certainly get a look in!).

nadal-shirtless

Curious yet? It gets even more fascinating. The second prong was featured yesterday in Bryant Park; a promo event with a twist. Rafa and a number of Hilfiger models (both male and female) took to a red, white, and blue court (Tommy Hilfiger’s signature colours) to play a game of strip-tennis. The rules were simple (and obvious); lose a point…lose an item of clothing. The idea was to eventually reveal the entirety of the Tommy Hilfiger range, bit by tantalising bit. Although Rafa fared better than the models, he lost the jacket, shirt, and tie of his new elastic suit; just enough to keep the fans happy, but still leaving something to the imagination.

Finally, the third tier that has everybody talking. Earlier this week, Tommy Hilfiger released a 30 second TV commercial featuring Rafa, his undies, and a locker room. It can only be described as a striptease worthy of Gypsy Rose Lee. Slowly, Rafa pulls off his shirt, jeans, and eventually his underwear, tosses his briefs at the camera, and saunters out of the room wearing nothing but a thin white towel. Just before he uncovers ‘everything’, the camera cuts to his face. He throws us a truly smouldering look, shakes his head, and turns away. That shake of the head must have broken a million hearts. What a tease.

Although this commercial is clearly a health hazard because it induces breathlessness and chronic fits of the giggles, it shines a new and surprisingly feminist light on the industry of underwear. Rather than the coy, casual imagery of every other undies campaign, Rafael Nadal, in all his Spanish glory, is teased, stripped, and objectified at the very same standard that women are held to.

There is nothing macho about it; no attempt to preserve the reserved/uptight masculine sexuality we are so used to. This is Rafa plus underwear plus raw sex appeal. As Glee star Jane Lynch put it, while hosting the strip-tennis match, it is “reverse sexism”.

But wait; there’s more! In addition, to showing off Rafa’s body in the same way a woman’s would be, Tommy Hilfiger has also moved a step closer to eliminating the standard of hetero-normativity in advertising. Obviously, the ad is aimed at straight men; they all (hopefully) wear undies. However, the overtly sexualised aspect; the portrayal of a male wearing very little clothing is clearly not aimed at women…they don’t wear men’s Tommy Hilfiger briefs (although some of them might after seeing the commercial).

If the global standard of heterosexuality were observed, Rafa would be in the usual Beckham-esque pouty poses. However, the seductive music accompanying the exposure of Rafa’s stunning body plus the steamy glance at the camera is also aimed at homosexual men. Rather than ignoring gay sexuality, this commercial takes it by the horns and uses it as an advertising tool. It’s the same as using women’s sexualised bodies to lure straight men into buying pretty much any product.

Maybe Tommy Hilfiger has dared to be so raunchy because of the European thing; the Spanish are, after all, a bit more comfortable with sexuality than North Americans and Australians. Maybe he subverted the idea of male sexualisation in this way simply to grab our attention. Hey; maybe it was Rafa’s idea. Either way, with or without realising it, Hilfiger has made quite possibly some of the most heartening progress in terms of eliminating the screaming double standard in male vs. female sexualisation. It even has its own hashtag; #tommyxnadal. So thank you, Tommy, for this (quite honestly) ground-breaking campaign. You and Rafa have given us all hope. And speaking of Rafa; it’s fairly certain that his support for the US Open has exploded spectacularly. Let’s hope he wins. As they say in Spain; vamos!

Images via Ilovefashionnews.nl and Mallorcaadiario.com

August 27, 2015

Beyonce – Tommy’s new girl

Beyonce – Tommy’s new girl

Singer/actor Beyonce has now become a Tommy Girl, signing a contract worth almost $10 million Australian dollars to be the face of designer Tommy Hilfiger’s new fragrance. The Destiny’s Child frontwoman’s multi-year deal includes starring in both TV and magazine adverts for the as-yet-unnamed women’s perfume, which will be unveiled later this year. “Beyonce has beauty, style, intelligence and such a warm personality,” said Hilfiger as the news was announced. “She is the perfect person for this project.” The American designer already has a number of scents on the market, including Tommy, Tommy Girl, Tommy Summer and T For Him. Meanwhile, Beyonce’s career both in and out of the music studio seems to be going from strength to strength. She’s been nominated for six Grammys this year, and performed at the Superbowl in the US last weekend. She’s also currently starring in gladiator-style Pepsi commercials alongside fellow pop divas Pink and Britney Spears. You go girl!


Britney, Beyonce & Pink team up for Pepsi??
Pepsi has pulled off one of the biggest coups in advertising history – securing the services of Britney Spears, Beyonce and Pink for a super, celebrity-packed TV commercial of epic proportions. The chicks play out a mock Gladiator battle to a reworked version of the old Queen hit We Will Rock You for the new commerical, which also stars fellow popstar Enrique Iglesias as an evil Roman emperor. Former Queen bands members, Brian May and Roger Taylor, and the cast of the commerical attended the launch at the National Gallery in London’s Trafalgar Square last week. “To have this premiere is pretty amazing,” said Spears, “Filming the ad was awesome, it made me feel empowered and I got to work with these two fantastic gladiator women,” she added.


Pay-per-view for Paris?
Paris Hilton‘s ex, home Rick Salomon offered to drop his US$10 million dollar law suit against her family but in true Hollywood style there is a catch – Salomon will only drop the lawsuit in exchange for the distribution rights to the video. A supreme opportunist, Salomon, aka Mr Shannon Doherty, seems to have identified a hole in the porn market, and now seeks to sell the saucy tape pay-per-view. Heather McCloskey, lawyer for the multi-million dollar heiress and her family branded the move “beneath contempt.” All we can say is – Nice try Rick!


Kidman bound for UN
Nicole Kidman and Sean Penn are heading for the UN headquarters in New York – well in a movie anyway. The Interpreter which starts production in March, has our Nic playing an interpreter who overhears a deadly plot! In an unprecedented move the United Nations has granted rare permission for parts of the movie to be filmed at its headquarters in New York. Apparently the UN has received tonnes of requests to film in the prestigious building over the years, but so far no one has filmed inside the building before. The movie will be directed by Sydney Pollack whose previous films include Out of Africa and Tootsie. A UN spokeswoman said Secretary General Kofi Annan and his advisors decided it was in the organisation’s interest to bring its work to the attention of cinema viewers around the world. She added that she did not know if Mr Annan or any other UN staff would feature in the film, saying a number of practical arrangements still needed to be worked out.

February 3, 2004