How To Pick The Perfect Wedding Dress For Your Shape

Whether you want to flaunt or flatter, knowing your shape is key to looking and feeling fabulous on your wedding day. So when it comes to choosing that perfect gown, it pays to have an expert on your side. In her 11 year career, White Lily Couture style director and bridal expert, Alera Kingham, has helped countless brides select their dream dress, fitting a wide range of figures and styles.

Here, she shares her top tips with SHESAID for choosing a gown that is sure to keep everyone guessing!

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The hourglass figure is the perfect feminine shape, with beautiful curves and a well-defined waistline. Emphasising the waist by choosing styles that are fitted through the hip and thigh will really make your figure pop.

How To Pick The Perfect Wedding Dress For Your Shape

Apple Shape

Women with apple-shaped figures often have a fuller bust and mid-section, with slimmer thighs and hips. The key to an apple-shaped figure is to create the illusion of curves by using structure. Look for gowns with boning and well fitted lines through the bodice. A line, ball gown or empire lines are perfect as they enhance your bust and balance the lower body creating the illusion of curves to die for.

How To Pick The Perfect Wedding Dress For Your Shape


Petite women are often below the average height of 1.65m, and want to appear longer or leaner in their appearance. If you’re a petite bride it’s important to take your height and proportions into consideration when selecting gowns. If you have your heart set on a mermaid dress, try a fit and flair or a fitted sheath style to elongate your figure. Styles such as Jillian, by De Lanquez, will give you that sexy fit through the body without compromising your height.

How To Pick The Perfect Wedding Dress For Your Shape

Images via When Elephant Met Zebra

Top 5 Tips To Find Your Dream Wedding Gown

We’ve all seen enough reality TV to know that finding your perfect wedding dress can be daunting. To help find that dream wedding dress, we asked White Lily Couture Style Director Alera Kingham for her top tips to saying yes to the dress, sans tears and tantrums!

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Don’t overwhelm yourself

Trying on thirty gowns in one morning might sound like the perfect plan but you may end up confused and unable to commit to one dress. Start your search by creating a Pinterest or vision board which reflects your taste and budget.

Shop when you’re ready to buy

When you make your appointment be clear about your wedding date. Browsing for ideas more than a year ahead isn’t always the best option as bridal seasons change frequently. We recommend shopping 8 months out because most gowns are made internationally and have a 5 month minimum lead-time. If you are a bride in a hurry don’t panic, make an appointment to check out the Augusta Jones collection from the UK.

Top 5 Tips To Find Your Dream Wedding Gown

Keep an open mind

Try on different styles, it’s often the gown you’d never think of trying that makes you feel like a bride. Trust your stylist to find you the perfect dress because sometimes gowns that look iffy on the hanger can be a knockout on you.   

Make your opinion number one

Choose a maximum of four people whose opinion you value most to help you find the perfect dress and remember while family and friend’s opinions are important your vote counts the most.

Trust your choice

If you find ‘the one’ during your first appointment it’s not a bad thing! Saying yes to the dress is not meant to be difficult and the first dress you try on is often the dress you can’t stop thinking about. Once you have found the perfect gown, don’t confuse yourself by trying on more dresses, arrange your fittings and enjoy shopping for shoes and accessories!

For more expert advice check out @whitelilycouture on Instagram and Facebook.

Image via When Elephant Met Zebra

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