The results are in for the most controversial election ever. And it’s not good news for women.
Do NOT read this is you haven’t watched the finale yet.
It was at the afterparty. And damn, was it slayin’.
Our lucky winner of the $15,000 Crazy Cash competition, Cowley Tanoi from Auckland, spoke to SHESAID recently about his reaction to winning such a great prize, what he’ll be doing with his winnings and imparts some wisdom for fellow competition entrants.
How long have you been joining online competitions like this? I have been entering online competitions for 2 to 3 years. The thrill of “maybe winning” drives me to enter online competitions.
Is this your first time to win such competition? YES! This is the first time I have ever won a competition in my whole life. I have won lotto scratchies, but nothing compares to the amount won in this competition.
Did you have any doubts about winning at all? I doubted that I actually won this competition, yes. I second guessed myself because I couldn’t believe that I had won a competition with prize money of $15,000.
What was your initial reaction when you found out that you won? At first, my heart raced a thousand miles a minute and I was in total shock. I couldn’t believe it.
What are your plans for your winnings? I’m thankful that I have won this competition so close to Christmas because it will take a lot of stress off my shoulders with presents and stuff for my kids and family. So, I plan to spoil them and pay off ALL my bills. Thank you very much for making that possible.
Would you continue joining competitions online? Definitely yes!
Any tips for competition entrants out there who haven’t won anything yet? My advice to other compers out there is “Keep entering competitions because you never know your luck. You have to be in it to win it”. Good luck!!!
Michael Lo Sordo has been named the DHL Express Fashion Export Scholarship recipient for 2014, which will see him and his label given the tools to help take the label onto the global stage.
Michael Lo Sordo, known for his timeless and luxurious designs, has been growing his label in leaps and bounds over the last 6 years, recently securing Net-A-Porter as an exclusive international stockist to launch in September 2014. His designs have been spotted on celebrities such as Jessica Mauboy, Montana Cox, and Kendall Jenner of Kardashian family fame, as well as being the go-to-man for big name fashion bloggers including Margaret Zhang (Shine By Three), Nicole Warne (Gary Pepper Girl), and Alexandra Spencer (4th and Bleeker).
Lo Sordo receives AU $10,000 worth of international freight, a DHL Express mentorship to supercharge his export strategy and, for the first time, mentoring from IMG Fashion in the US. Following on from the launch of the DHL Exported competition earlier this year, he will also be flown to New York for Mercedes-Benz Fashion Week where he will meet with an international buyer.
Lo Sordo said he was overwhelmed by the honour and what this means for his business: “My brand philosophy has always been about understanding our market, and who the Michael Lo Sordo customer is, as I believe this is the key idea to achieving our future goals.
“Since the label began, I knew it was important to cement our foundation strongly within the Australian market before branching out overseas. Over the years we have built a reputation for our designs with strong support from celebrities as well as local and international media and buyers.
As part of his ongoing business strategy, Lo Sordo and his team are currently working on developing their online marketing and social media efforts, building a brand new website which will allow them to have a regularly updated blog and e-boutique.
The job of reviewing this year’s entrants’ look books and credentials fell to an esteemed panel of judges, including Elle Turner, Director, Strategy and Brand Development, IMG Fashion; Alice McCall, acclaimed Australian fashion designer; Prue Lewington, Sunday Telegraph Fashion Editor; and Michael McManus, Sales Manager at DHL Express.
Alice McCall said Michael Lo Sordo was an obvious choice due to his understanding of range planning, ability to appeal to a range of demographics and styles, successful export strategy and huge potential for international growth: “Michael has that subtle gift in that he can make collections stand out, but not shout. You can imagine his collections fitting in seamlessly at Barneys or Bergdorf Goodman.
“Finding this balance is critical for international success. But taking a brand to the global market is about more than just the aesthetic, it is about delivering on time; understand the fit of the garments; and having a great quality product. Michael has all this and more. He shows a real balance between commercial appeal and having a unique twist – I can’t wait to see where he goes from here.”
The DHL Express Fashion Export Scholarship is about helping to support up and coming Australian designers. Previous winners include KAHLO, Haryono Setiadi, We Are Handsome and Bec & Bridge, who have each successfully utilised the Scholarship prize to help catapult their business overseas.
We caught with our latest new car winner, Eugenie Buchan, as she zoomed around the streets in her new Nissan Micra. Despite it taking so long for her to come forward (she had no idea she’d won!), Eugenie is certainly making the most of her prize.
How did you find out you had won?
I actually accidentally entered the wrong email address when I initially entered the competition so I found out very late that I had won a car! A good samaritan found me at my place of work, called me and informed me that I had won the Micra.
How did you feel upon getting the confirmation that you were the winner?
Obviously I was very shocked and extremely excited because winning a car doesn’t happen very often and I was so surprised that it happened to me. I have to thank all the entrants who contacted me via Facebook or at work and told me about my win because otherwise I would never have claimed the prize or known I was the winner.
How many times did you enter? Are you a generally lucky person?
I only entered the competition once and never imagined that I would actually end up winning. It goes to show that people should really get involved with some of these competitions because it could happen to any of us. I’ve never won anything significant before, so I guess I was just having a seriously lucky week!
Did you already have a car? What’s the plan for you and the car?
Yes, I have a really great Ford Fiesta which I’ve had since I was 19 which I am really happy with. My family was pretty thrilled about the win and one my younger sisters has her license but not a car, so I think I may have potentially found a good home for the Micra.
What’s your advice to others entering competitions?
I know that most people see these competitions on Facebook, etc and assume that nothing will come of it but I would suggest that people enter some of these great competitions because everyone has a chance to win and you seriously never know! I didn’t place very much emphasis on entering the competition/didn’t think too much about it as I was doing it but I got an amazing prize so it has definitely changed my view on competitions and the likelihood of winning!