Shopping For A Cause: Witchery’s White Shirt Campaign

Fashion is a powerful thing. Sometimes we forget this and dismiss it to be an unable industry to make a meaningful impact. To the contrary, it has more influence than some may think. Fashion can create movements, inspire, change and dramatically influence a person’s life. How? You ask…

Leading Australian fashion brand Witchery has launched their White Shirt Campaign for the 14th year this April. The initiative will see 100% of the proceeds from every white shirt sold online and in store go to the Ovarian Cancer Research Foundation (OCRF) in the hope of finding an early detection test.

Witchery, Ovarian Cancer Research Foundation, Unite in white, White Shirt Campaign

The white shirt was chosen as it is seen as a representation of every woman; it demonstrates equality, with room for endless creativity.  The fashion community has embraced this in more ways than one.

World-renowned models Valerija Erokhina, Cheyenne Tozzi, Jordan and Zac Stenmark, as well as blogging superstar Nicole Warne have donated their time to show support posing as the ambassadors this year, with the help of respected photographers, make-up artists and hair stylists.

CEO and Co-Founder of OCRF, Liz Heliotis told FashionFeeds this year would be “the most amazing white shirt campaign ever”. The brand aims to increase upon the previous years $1.15 million, bringing their donation since their launch in 2000 to over $5 million.

Stores across Australia and New Zealand are stocking nine specifically designed white shirts for both men and women. Jay Hensley, has her piece included in the collection after winning the White House Institute of Design’s 2013 White Shirt Design Award, which gives design students the privilege to be involved in this extraordinary initiative.

The campaign truly shows that no matter whom we are, or where we come from, we can all do our part to ‘Unite in white’. The timeless garment is something we should all have in our wardrobe; so don’t miss out to help find a cure.

This is one impulse buy that could save a life!

Image via images1.thefeedsnetwork.com/ac42c08c13a453a825845c1070d7e260-640×360.jpg

By Amy Miller

Winter Warmers – New Season Knits

Jacket required

The look of the moment is definitely a jacket – now we don?t mean the sort of souped-up brass-buttoned blazer you?d find in Joan Collin?s wardrobe a?la Dynasty era. The appeal of the jacket now is much more subtle. Whether they?re boxy, boyfriend style or soft and easy, or slim and fitted they have to be tailored no matter what. Don?t just think you can borrow your boyfriend or brother?s jackets? no way! It has to fit you and fit you well. We recommend Witchery for some great styles and Dotti as well. You can always find something in Dotti that fits well and is reasonably priced. Go to www.dotti.com.au

to find out where the nearest Dotti is to you. Once you?ve found the jacket try it over a pair of cigarette pants or layered skirt. The result? The kind of look that will have people asking you all night where you got your style.Jumper Time View the toasty winter jumpers below

We can well and truly admit that the bikini season is finally over. Whatever the reason, this is one of our favourite times to shop and for one item in particular ? the jumper! However there are a few categories to assess before you purchase. Read on?

Working Girl

These jumpers are for girls who need a woolly wonder for the hours between 9am and 5pm. These will look great with flat-front trousers, sexy pencil skirts and long boots or a classic pin-stripe suit.

  • Witchery?s sleeveless cowl neck knit $39.95
  • Jag Raglan sleeve jumper $81.95
  • Veronika Maine knit tie top $79.95
  • Veronika Maine cardy with trim $115Cozy Girl

    Casual, oversized, what you?d purchase for your weekend wearing movie going, dare we say snuggling. Great with jeans, cords and big cozy socks.

  • Witchery toll neck knit $79.95
  • Witchery funnel neck knit $89.95
  • Country Road cable knit jumper $89.95
  • Simona Sport wool jumper $154Dating Girl

    This purchase is for a jumper that will add some sex appeal. Perfect for a date or finding a date perhaps? A great look with fitted jeans, sexy skirts and tailored trousers.

  • Witchery V-neck $49.95
  • Country Road Rib wool Camisole $39.95
  • Veronika Maine off-the-shoulder jumper $115
  • Veronika Maine wrap cardy $86.95
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