“I don’t even look like this.”
You won’t be able to look away…
Imitation is the finest form of flattery.
Because life’s too short to go to the gym when you can just fake it.
Who knew you could learn valuable makeup skills without even leaving the house?
Over the last 10 years, YouTube has proven to be a valuable platform for the makeup community, with thousands of tutorials, reviews and hauls being posted each day. We share just some of our favourite YouTube gurus who can teach us all a thing or two about makeup.
Lets just face it… YouTube is nothing without makeup artist, Lisa Eldridge. With over 20 years of experience in the makeup industry including collaborations with Shiseido, creative director for boots, freelancing for various magazines, and now the newest creative director for Lancome – there’s nothing she hasn’t mastered in her career.
With a book on its way later this year, Lisa Eldridge should be in everyone’s subscription box – with good reason.
The girls behind the successful YouTube channel, Pixiwoo have been around for perhaps the longest. Sisters Nic and Sam Chapman and UK based makeup artists with a knack for recreating celebrity looks which everyone is sure to enjoy.
Through their recent success, Real Techniques was released as an affordable way to apply your makeup. Available at Priceline, Ulta, Boots, and even online.
Want to recreate those signature looks some of your favourite celebrities such as Rosie Huntington-Whitley have been sporting? Monika Blunder is a celebrity makeup artist who posts how-to videos to help you get that look for less.
One of the most popular makeup demonstrators to come out of the United States has to be Michelle Phan. With over 7 million subscribers on her YouTube channel, she posts a variety of makeup, skincare, and beauty looks which are presented in a cute and fashionable way.
Finally we’re finishing off this list with makeup artist, Wayne Goss. While it might seem a little odd taking makeup tips off a man – he really knows his stuff! From simple makeup to skincare hacks, Wayne tackles it all with humour, professionalism and a cheeky smile to boot.
Images via YouTube, Spletnik RU, Everything Zoomer, Beautifully Brown
Another new makeup trend has been spotted on YouTube over the month of July, and it’s called clown contouring. It incorporates the main techniques of contouring and highlighting to cover-up dark circles, correct hyperpigmentation, create razor-sharp cheekbones, and give the illusion of colour and light on a bare face.
One of the first YouTubers to come out with a tutorial was BellaDeLune also known as Esther Isabel Amado Romo who shows just how effective this technique can be. What makes it stand out from other makeup trends are the pink and red shades around the eyes and mouth.
These lighter shades are actually used to colour correct dark patches of skin (such as chronic under-eye circles), and create a consistent colour around the mouth and eyes. If you’re daring enough to try this yourself at home, take a picture and tag your before and after shots @shesaid on Instagram!
We’ll just stick to the remarkable video below which already has more than 1.2 million views:
Image via YouTube
Do you ever think back and wonder, what if? What if I had taken more chances, been more confident, made more mistakes, laughed often, or tried harder. What would you tell your younger self? Well YouTube has done just that.
To celebrate International Women’s Day on March 8, the video website has launched the campaign, #DearMe, an initiative aimed to empower and inspire young women worldwide. Cathy Tang, YouTube’s marketing manager wrote that the website is a “place where people can come together, share interests, relate experiences and offer each other support,” and it is through this campaign that the website manages to do just that.
Originally featuring YouTube celebrities such as Grace Helbig, Michelle Phan, Hannah Hart and Felicia Day, just to name a few, the campaign is taking on a life of its own with thousands of ordinary women (and men) getting involved. Through #DearMe, these women – who just like you and me – have all had struggles, insecurities, failures and problems, send messages of reassurance and lessons they wish they knew to their younger self. The original #DearMe participants have a total of 38.2 million subscribers between them, so it’s no wonder the campaign is picking up traction.
Modelled off the 2010 #ItGetsBetter initiative – a movement created in response to the increasing number of teenage suicides due to bullying – #DearMe aims to let young women know that growing up is tough but it all gets better. Since it’s launch on March 3, the campaign has gone viral, and within an hour was the number one trending topic on Twitter worldwide and is encouraging women everywhere to upload the advice they wish they had heard earlier in their lives. YouTube star Hannah Hart communicates perfectly when she addresses her younger self: “I know you’re staying up late worrying about getting a date or falling in love, or the man you’re going to marry. Well guess what? You’re gay!”
Reaching out to both girls and women worldwide, this empowering campaign lets us know that it is ok to feel this way. Our imperfections are what make us unique, our passions are what define us and our insecurities can in the end be our strengths. Within the original video #DearMe YouTubers encourage viewers with multiple messages of optimism: “There is not one person on the planet that can replace you.”
“Your going to meet a version of yourself that you never knew existed, so don’t stress out too much,” and “don’t be afraid of being afraid.”
So if you could go back in time, do it all again and speak to your younger self, what advice would you share? As the campaign declares: “It all starts with two words. Dear Me.”
To watch the video click here
Image via YouTube
You’ve probably heard about the many individuals who have quit their day jobs and create content for YouTube as their top priority. Beauty, fashion and daily vlogs are just some of the ways people like Lauren Curtis, Shannon Harris and family the Saccone-Joly’s have made their mark on the internet. However, is it possible to carve a career from YouTube?
Know your audience
This would be the same piece of advice to give anyone if they’re interested in starting a blog. Focus on building an audience by creating content that will pull them in time and time again. Stay true to your personal beliefs and don’t accept gifts in exchange for exposure if you don’t really feel passionate about it. Otherwise your audience will see straight through this.
The secret to a successful vlog channel or even blog is by creating your own content. Sure you could go with the flow and create videos which hundreds of other people have seen before, but starting something new and fresh is a sure way to keep the subscribers rolling in.
Don’t quit your day job
Beauty Vlogger Lauren Curtis was working as a makeup artist at Bobbi Brown before her channel blew up, and then made YouTube her full time career. Work on other projects on the side, and allocate time and money to creating content that will slowly but surely bring in a steady audience.
If you’ve ever googled ‘How to make money from YouTube’ one of the top hits is always the YouTube Partnership Program. If you reach a certain number of subscribers or collective views, the channel goes into a partnership with YouTube and you can make some money through advertisements on videos. This only applies to videos which don’t use copyrighted content or music from artists which is royalty-free.
Watch, like and share videos
It’s important to be proactive and search what else is available online. You can’t really expect just to gain one thousand followers overnight just by sitting back and focusing on your own videos. Engage with other users online by liking their videos, sharing and even participating in collaborations which are in the interest of your channel.
Those are just a few tips on how to get started. The best way to come up with new videos is by working on ideas which you yourself would like to watch online. Then create fun and interactive ways in which to watch these ideas come alive.
Image via Wikipedia
By Felicia Sapountzis
We’re huge fans of Bondi Harvest, the hit weekly YouTube cooking show set against the background of one of the most stunning beaches in the world. Chef Guy Turland and director Mark Alston combine their passion for food with their laid-back attitude, to produce super tasty (and super healthy!) recipes using only fresh and local produce.
SheSaid chatted with Guy to get the inside scoop on how it all started and what he’s excited about cooking this summer.
There is huge hype around your cooking show, Bondi Harvest, and it’s only getting bigger. How did it all come about?
We’ve got large goals for Bondi Harvest and are super pumped for it to have grown so quickly. Mark, who’s the other half of Bondi Harvest and behind the camera, approached me about the idea while doing a test shoot for a different cooking concept. It was funny when he was pitching it to me, it sounded like he was doing a rundown of my life – “it’s a cooking show about seasonal, sustainable food featuring surfing and spearfishing based round Bondi Beach.” Yep, that I could do!
We started filming in secret on and off in between our day jobs about 18 months ago to see if we could commit to the concept. We launched it only eight months ago, it’s been a crazy fun ride ever since.Two trips to the USA, and now doing a pop-up Bondi Harvest restaurant at The Depot in North Bondi.
What would you say is the best part about your job?
I love what I do, working with my mates, and I do it from the most beautiful beach in the world. I then get to share all this and connect with a worldwide audience through YouTube – it’s mind blowing.
With summer just around the corner, what are you looking forward to cooking most?
The summer BBQ – after surfing all day, firing up the BBQ on my balcony. Slow BBQ’ing a big bit of salt spice-crusted beef, some cold beers and some mates.
What are your top three summer ingredients?
Summer berries, zucchini flowers and kingfish.
If you could cook for anyone, who would it be?
Heston Blumenthal or Kelly Slater. Would love to pick their brains…I think I’d be crazy nervous in the kitchen that night!
When we wanted to talk about the latest fashion trends and beauty must-haves with an expert, we knew the perfect girl for the job. Meet Shannon Harris, a.k.a. Shaaanxo, one of YouTube’s most-watched beauty and fashion gurus. With over 400,000 subscribers, this blonde bombshell, who hails from New Zealand, shares her favourite latest fashion trends and gives us some insight into what it takes to be a YouTube style star.
In your vlogs, you always look totally gorgeous. If you had to sum up your style in one sentence, what would it be?
Why thank you! I would say my style is always changing, but it’s simple and girly most of the time.
What are you loving, fashion-wise, for the winter of 2013?
Infinity/loop scarves! So boring, I know, but I love the way they look. Bright ones (I have a bright coral one) really amp up my boring winter outfits. I usually stick to black skinny jeans and a cute jumper.
When the seasons change, a lot of women decide that it’s time to make a hairstyle change. Your long blonde locks are very pretty, but have you ever rocked a different look? Maybe even one you ended up regretting?
I used to have brown hair, ombre hair, and the one I regret – half-red and half-brown hair. The whole “underneath one colour, and on top another colour” kind of deal. It was awful! I want to go bright Rihanna Red one day, though!
Okay, imagine that you’re going on a ski trip during the coldest week of winter. You can only bring three beauty products. What are your three winter survival beauty must-haves?
I would bring Trilogy Rosehip Oil to hydrate my skin – it’s a lifesaver when my skin looks and feels dull and dry. I would also bring my lip balm – I love Maybelline Baby Lips and Nivea Lip Butters…they’re super hydrating and smell awesome. And mascara so I could look a fraction better! Its a beauty must-have for all seasons, of course.
What advice do you have any advice for aspiring YouTube style and beauty gurus?
Be yourself and don’t give up. Your own personality will bring you out from amongst the crowd. Don’t expect your views to blow up in a week, month, or even a year. Persistence is key! I went for months without more than 50 people watching me. And lastly, only do it if you have the passion for it! Seems silly I know – but if your heart and soul is with the topic you are talking about, people will see that and connect with you!
Would you take Shannon’s advice and take a stab at YouTube glory? Tell us in the comments!