Take A Selfie For A Good Cause

October 22, 2014
MERCYMASK, selfie, cactus Skincare
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Australian-made natural beauty company, Cactus Skincare, has announced a fundraising initiative through social media that will see the family-owned business raise funds and awareness about human trafficking.

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Cactus Skincare has vowed to donate $1 from every sample pack (RRP$5) and $5 from every White Clay Mask (RRP$59.95) to Project Futures – an organisation that aims to create an empowered world where every person can take action against human trafficking and exploitation.

To help spread the word, the brand is leveraging their already-popular White Clay Mask selfies on Instagram and Facebook, and encouraging customers to spread the word using the hashtag ‘#MercyMask’. New and existing customers are being asked to upload a picture of themselves in the Cactus Skincare White Clay Mask with the #MercyMask hashtag and a brief statistic on human trafficking.

“The #MercyMask activation is a perceptible way for us to get the message out there that human trafficking is not to be ignored, and to get donations for Project Futures,” said co-founder Ryan Clark.

“According to UNICEF, 2 million children will be sold into the sex trade in the next year, which is a horrifying statistic and just one of many reasons Cactus Skincare decided to help.”

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Through digital efforts and tangible donations, Cactus Skincare hope to work with Project Futures to raise awareness of human trafficking and sexual exploitation.

To get involved, follow @cactusskincare, @projectfutures and the #MercyMask hashtag on Instagram

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