Target Goes Gender Neutral, Removes All Boy And Girl Labels

August 10, 2015
Target, gender neutral, gender specific, transgender, gender specific labels, boys and girls toys

Soon there will be no such thing as a ‘girls’ or ‘boys’ building set, or even pink and blue for that matter – at least in Target, that is.

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In an Australian first, the national retailer has announced that it will be removing gender labels on products in the toys, home and entertainment departments and instead replacing them with more gender neutral signage.

In a recent statement, the megastore revealed that customers had been complaining – particularly via social media – about certain signs throughout the store that suggested toys or products based on gender.

“Guests have pointed out in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary,” said the retailer. “We heard you and we agree.”

Pointing out that Target “never want guests or their families to feel frustrated or limited by the way things are presented,” the spokesperson announced that the company will be ditching gender signs across childrens’ toys, bedding and books, and even going as far as to remove coloured wall paper that makes reference to boy/girl in the toy aisles.

Gender signage is going to remain in clothing departments, however, with the national retailer advising that it “makes sense” due to sizing differences. You can expect to see the changes roll out over the next few months.

What do you think about the changes? 

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