Target Australia has upped the fashion ante for this year’s Spring Racing Carnival, releasing a gorgeous 18-piece spring racing collection and becoming the shopping destination for the 2014 racing season.
For the first time, the retailer has united with fashion photographer Georges Antoni for the collection campaign shoot. The Australian-born fashion photographer’s work has been published in magazines such as Harper’s Bazaar, Vogue, Elle, Vanity Fair, Oyster and V Magazine.
The spring carnival collection comprises special occasion dresses fit for racing festivities and spans across two central themes – monochrome and sorbet floral – both hugely on trend this season.
Gillian Ridley-Whittle, Target’s general manager of womenswear, said:
“It has been a delight to team up with well-known fashion photographer Georges Antoni for our spring carnival photo shoot. Georges is a true professional and he has captured our pieces in a beautiful, complementary way. I think Australian women are going to love what they see.
“Monochrome is a timeless fashion statement. Black and white dresses from the collection are both classic and versatile and can be styled with neutral metallics or a pop of colour for a bolder look.
“In addition to monochrome, nothing says ‘Spring dressing’ like feminine florals and a lush colour palette. These dresses are your outfit heroes. They have great flow and are perfect for the sun-kissed days and balmy nights of spring and well into the summer months.”
The spring racing collection is available in store and online at www.target.com.au now, with prices starting at just $49.