The eHarmony Dating Index is forecasting some of the lowest levels of dating activity this year, with the least romantic day of the year predicted to fall on Wednesday, July 15.
The eHarmony Dating Index measured interest in dating from 2012-2014 using Google search data for relevant terms like ‘date venues’, social media mentions of phrases like ‘date tonight’, and traffic to eHarmony.com.au, to plot daily interest in dating on a scale of 0 to 100.
Over the past three years, the third Wednesday of July has averaged 35 points on the Index, 15 per cent below the average daily score of 41 and 56 per cent lower than Valentine’s Day – the most romantic day of the year which sees an average score of 80. More peaks are usually seen around Christmas and the summer season.
As for a typical week, the Index shows Saturday as the most romantic day, and Wednesday the least romantic.
With eastern Australia in the midst of a cold front, this July looks to be no exception to the typically unromantic period. Studies commissioned by eHarmony show that 46 per cent of local members and 61 per cent of Australians find it challenging to plan exciting dates during winter, and a further 1 in 4 Aussies say their dating frequency won’t rise until the mercury does.
eHarmony dating and relationship expert, Melanie Schilling, says: “While our energy levels are lower during the cold weather, winter is full of opportunities for romance with the intimacy that comes with cosy winter dates! We can’t beat Mother Nature but we can change our dating mindset to not let the weather be a barrier, otherwise we risk missing good opportunities to meet potential partners.”