Understated Luxury Lovingly Made in Australia

November 17, 2014
Tluxe, basics, celebrity style

You know you must be doing something right as a fashion designer when the likes of A-list celebrities such as Cate Blanchett, Miranda Kerr, Jennifer Hawkins, Jessica Mauboy and Delta Goodrem (pictured) wear your clothes.

And so it is for English-born, Sydney-based designer Rebecca Powell (pictured at bottom) who founded the Tluxe label in 2006. Here, she shares her design inspiration and highs and lows of running her own label with SHE SAID readers (see below).

Related: Juli Grbac’s Fashionable Life in New York

But first, some more about the label: effortlessly understated and elegant, Tluxe is an Australian lifestyle brand whose philosophy stems from the idea that garments should transcend fashion and become a lifestyle identity.

With a flagship store at Sydney’s upmarket Paddington (pictured), the label derives its name from a fusion of the words “deluxe” and “Tee”. It’s all about luxury, sophisticated basics designed for stylish layering and refined comfort.

Tluxe, basics, celebrity style
Rebecca strives to ensure each limited-edition collection showcases both immaculate craftsmanship and innovative design. Handcrafted by highly skilled artisans in Australia, Tluxe’s collections are created using the finest organic and sustainable yarns including bamboo, cotton, cashmere silk and Merino wool, ethically sourced from Australia, New Zealand, Italy, Japan and Turkey.

With a Diploma in Fine Arts and Design and an Honours Degree in Textiles and Fashion, Rebecca was inspired to create an Australian-made label dedicated to luxurious basics, having previously designed for Selfridges, Topshop and Stirling Cooper in the UK as well as quintessential Australian brands Bonds and Mambo.

Inspired by the ambience of balmy summers spent by the beach eating gelato and taking in the vivid hues of the surroundings, Tluxe’s Spring/Summer 2014/15 collection “Horizon” (pictured) is in-store now.

Tluxe, basics, celebrity style

Tluxe, basics, celebrity style
It showcases effortless wardrobe staples in knitted, pigment and metallic linen, silk crepe de chine, silk georgette, jersey, organic cotton and tencel denim.
Tluxe’s collections are available online, as well as at selected stockists in Australia and internationally. Visit www.tluxe.com for more information.

Q and A with Tluxe founder, fashion designer Rebecca Powell

Tluxe, basics, celebrity style

Is there a kind of unique luxury associated with good-quality basics? The brand was born from a desire to simplify my wardrobe and the lack of locally made, perfect-fitting, well-made basics available. Everyone needs that perfect white T-shirt, the versatile white shirt, the comfortable lounge pant and that silky top in their wardrobe. There is beauty in simplicity! The luxury comes from the fabrics I work with. We source top quality fabrics internationally and work with local mills to develop fine merino wools, cotton and cashmere mixes and organic cotton jersey.

How does it feel to have so many celebrity fans wearing your clothes? Very flattering.

Who would you most like to dress? Kylie Minogue, when she is having an off-duty moment!

What are your favourite Australian and international brands? I really admire Akira Isagowa, Vivienne Westwood, Jean Paul Gaultier, Martin Margiela and Rick Owens.

Who is your core customer? The busy career woman, the yummy mummy, the ecologist, the yoga devotee; our customers are very diverse. We often have mothers and daughters at the shop who both purchase. One thing they all have in common is a love of quality fabrics, great fits and the knowledge that style transcends fashion. They are also proud to wear an Australian-made product.

Do you have any burning, unfulfilled fashion ambitions? No, after years in the industry working with big brands and travelling extensively, I am happy to have a work-life balance, manage my business close to home and have time with my family and friends.

What’s best and worst about having your own label? The best: Being your own boss which allows flexibility and is perfect when you have young children. Oh, and lots of new clothes! The worst: Having to constantly check in, even when on holiday.

Who or what inspires you? Nature, art, objects, history and people. To quote Paul Smith: “You can find inspiration everywhere.”

Image of Rebecca Powell via www.dailyimprint.net.

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