Lots of beauty and skincare brands have been promoted serums as the ‘the next big thing’ recently and, while I’m more than happy to jump of every latest beauty bandwagon, it’s worth your while to investigate exactly what a serum does and whether you should include into your own skincare regime. Dr Ehsan Jadoon from ICCM in Sydney answered a couple of the most pressing questions about the beauty world’s current ‘it’ product.
What are the main benefits of using a serum?
“Serums contain the most potent dose of active ingredients. I prescribe the asap skin products range of serums, as they have a unique delivery system and contain optimum-strength active ingredients such as antioxidants, peptides and skin brighteners. asap serums have a smaller molecular size than most moisturisers, so are able to penetrate deeper into the lower dermal layers, resulting in faster and longer-lasting results.
A main concern for my patients is their skin texture, and in particular, holding enough hydration in their skin. I find that asap’s super B complex is the answer. This product not only intensively hydrates with Hyaluronic Acid and Resveratrol, but its antioxidant complex and Niacinamide components can help with skin conditions like acne and rosacea. This is also a secret used amongst celebrities to enhance that natural glow we see radiating from their skin.
asap’s new radiance serum is ideal to unclog blocked pores and increase cell renewal. It contains a powerful AHA/BHA complex that also brightens and resurfaces dull skin, making it a great overnight depigmentation treatment and perfect for acne skin types.
For general skin maintenance and to improve overall skin clarity, I would suggest using an antioxidant-rich serum. asap super C serum, with the powerful combination of Vitamin C and antioxidant, Idebenone, encourages cell renewal, keeping skin looking younger for longer as well as tackling signs of premature ageing.
How does a serum’s action differ to a cream?
A cream, such as a moisturiser, sits on top of the epidermis due to its large molecular size, which means it is unable to penetrate as deep into the skin. That doesn’t mean moisturisers don’t have excellent skin benefits. The inclusion of water-binding agents in all asap’s moisturisers (such as Hyaluronic Acid), plus antioxidants and vitamins, makes skin appear smoother, improves texture, help barrier function and protects against environmental damage.
Serums are ideally used in conjunction with a moisturiser to help seal nutrients and prevent moisture from evaporating. To get the best results possible from your skin care regime you should always use a serum prior to applying a moisturiser.
Stacey has 10 years experience in both print and digital media. Her many roles in the Australian media industry include being a freelance web editor for several women’s lifestyle magazines, editor and social media manager for leading fashion and beauty website, 2threads.com and deputy chief sub editor of madison magazine. She has also worked on The Sydney Morning Herald, The Sun-Herald and the Canberra Times.