Women Hit Back At Makeup Shamers With Powerful Selfies

Paige Ahearn

Have you ever been shamed for wearing makeup, despite the fact that you might actually be wearing it (god forbid) because you like the stuff? Well ladies, here’s a new incentive to embrace the skin you’re in – makeup and all! Beauty blogger and YouTube sensation, known as NikkieTutorials, last month shared a video highlighting “the power of makeup” after hearing that women were made to feel bad for loving their beauty products.

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“I have been noticing a lot lately that girls have almost been ashamed to say that they love makeup,” she says in the opening of the video. “Nowadays when you say you love makeup, you either do it because you say you want to look good for boys; you do it because you’re insecure, or you do it because you don’t love yourself.

“I feel like in a way, lately, it’s almost a crime to love doing your makeup.

The seven minute clip, which shows the beauty blogger applying makeup to half of her face and leaving the other half “raw,” has since gone viral with almost 17 million views. What’s more, the video has turned into a social media sensation, with thousands of women using it as inspiration to post their own half made-up selfies with the hashtag #ThePowerOfMakeup. Along with the photo, they’ve also been tagging Nikki and writing about why they love wearing makeup.

“I love makeup and you should too, don’t be ashamed or embarrassed that it makes you feel either a little bit better about yourself or a whole fucking lot better about yourself…” captioned one (pictured below). “Personally, I love glamming myself up on a Saturday while being a homeless bum during the week,” she concluded.


@hajf_05: “Because when someone asks who I’m trying to look good for, my answer is always ‘myself.’ I wear makeup because it’s fun, not to hide my insecurities or to look nice for a boy.”

Beauty 2

@thekminge: “If a woman wants to wear makeup, let her.”

Beauty 3

@mua.p: “When a MUA gets boring on a saturday eve. Nah I just wanted to do what the amazing @nikkietutorials did. I love makeup as much as I love looking natural. I do makeup for ME and not to impress anyone!”

Beauty 4

@annikat_makeupartistry: “Yes, my skin isn’t flawless and I do get blemishes and have a few light freckles.. But it’s me, no one is perfect – be happy in the skin you’re in – make-up doesn’t define you!”

Beauty 5

What do you think about wearing makeup?

Images via Instagram