Would You Ban This Ad?

October 23, 2010

Would You Ban This Ad?

The latest Calvin Klein Jeans campaign featuring supermodel Lara Stone has been banned in Australia for depicting rape.

Calvin Klein ads are known for being controversial, and they’re certainly getting more and more raunchy since Brooke Shields’ “nothing comes between me and my Calvins” in 1980. This latest ad features Stone lying on the lap on one man who is pulling her hair back, while another man straddles her and a third man casually sits next to them.

The ad, posted on billboards around Australia, attracted a storm of complaints before the Advertising Standards Bureau deemed the ad “suggestive of violence and rape” and decided to ban it.

“The Board considered that whilst the act depicted could be consensual, the overall impact and most likely impression is that the scene is suggestive of violence and rape.”

“The Board considered that the image was demeaning to women by suggesting that she is a plaything of these men. It also demeans men by implying sexualised violence against women.”

What do you think? Should the ad have been banned? Do you think ads like these demean women or do you find them interesting to look at?

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